It’s that time again….CHA Top Ten Hot Picks!
So what, exactly, are the Hot Picks? The Hot Picks are the Scrapbook Update equivalent of a buzz report from the show. On this list, you’ll find the scrapbooking products that were most talked about among show attendees on and off the show floor in Anaheim. (My personal picks from the show will be featured in a separate article.)
Let’s get started! What were the Mega Show attendees buzzing about in Anaheim, and more importantly – why?
Ranger’s Tim Holtz Distress Color of the Month Program
Ranger is releasing 12 new Tim Holtz Distress colors this year…but nobody knows what they are! The company is introducing a new program that will release one new color to the Distress line every month – but won’t announce the color until each month. Consensus on the show floor is that Ranger’s “kit club” approach to their release is brilliant. Instead of cherry picking their favorites from a huge new release twice a year and then ignoring the rest, consumers will be prompted to make a purchase each month, and speculation about what the color will be – and the announcement of it – will build marketing buzz. Retailers will be provided a sign to add a sticker of the new color to each month (pictured above), and the new releases come in a countertop display perfect for checkout sales. The first color release was Cracked Pistachio, signaling that perhaps the Distress palette will be getting a bit brighter in 2015. Continue Reading →