The Craft & Hobby Association announced today that the CHA Mega Conference and Trade Show (still known as CHA Winter to many attendees) will leave its longtime home in Anaheim after the upcoming 2016 show. Instead, the 2017 show will be on January 19th-23rd, 2017 at the Phoenix Convention Center.
In addition to the new venue, the show is shifting dates. The 2017 dates in Phoenix are two weeks later into the month than the Anaheim dates have been the past several years, with the 2016 show floor opening on January 9th. The early January dates have been a large source of complaints since CHA started using them in 2012, causing many show attendees to have to work straight through the holidays on show prep without being able to enjoy time with their families.
The early January dates also have caused problems with scheduling pre-show promotions for new releases. Running blog previews and promotions the week the show starts on the current calendar has meant many buyers will already have departed for the show and miss social media promotions. Moving back a week pushes the promotions into the holidays, when many people are off of social media entirely and promotions have to compete with the noise of holiday celebrations for attention. Currently, to ensure the best possible ground for planting promotions on, CHA exhibitors really need to look at mid-December, nearly a month before the show – often an impractical timeline given production schedules. The new dates in later January will provide a window post-holiday and pre-show for the running of product previews that is more practical for production schedules of products and project samples. Continue Reading →