Creative Memories co-founder Rhonda Anderson resigned Sunday from the company she co-founded 27 years ago to pursue another opportunity. She explained why to Scrapbook Update today, and described her future plans.
Next up in my series on the Creativeworld 2014 show that I attended in Frankfurt, Germany, last month, I want to take a look at how the culture and routine of the show differs from what attendees of the U.S. trade shows in the industry (especially the Craft & Hobby Association) are used to experiencing.
The differences start right from when you pack your suitcase and get dressed in the morning. The wardrobe that I packed for Creativeworld was very different than what I packed for CHA two weeks earlier – and not just because the weather in Frankfurt is the polar opposite (literally) of Anaheim.
For Anaheim I packed more casual, less conservative wear – jeans, and khaki pants are perfectly fine there, and plenty of personal style is on display on the show floor. Creativeworld’s unofficial dress code, however, is somewhat more narrow and dressy.
Instead of wearing khakis and golf shirts, a large percentage of men walked around in suits (or at least jackets). Alternatively, a really good sweater seemed to be an option. For women, dressier looks are mostly on display as well. A wardrobe of dress slacks or a skirt and sweaters seemed to be the rule for most women, and worked well for me all week. And whereas fabulous (preferably handmade) jewelry is the must-have accessory at CHA, in Frankfurt the must-have accessory for the show is a scarf.
Earth tones were the preferred fashion color palette I saw all around me. I stuck out like a neon sign riding the train every morning in my bright pink winter coat – I would literally be the only spot of color in a sea of brown, black and gray coats in the train car. Other riders eyed me with sharp sideways glances like they weren’t sure what to make of me!
For footwear, comfort has to be the rule at the Messe. I saw a lot of women wearing dress boots with their outfits. Personally, I opted for running shoes, the only viable option for that venue due to the arthritis in my feet. Paired with slacks no one seemed to pay much mind to my less than stylish footwear.
Business totes or briefcases are the luggage accessory of choice in the Messe – you won’t see rolling crates and craft totes there. The reason for this is two-fold. First, there is the strict emphasis on business style. Second, on a more practical level, they just aren’t needed to carry large volumes of paperwork and giveaway materials (I’ll address why in a moment.) I used my new leather SOLO Vintage Collection Bucket Tote. I also used it for CHA and am totally in love with it – it holds my laptop and plenty of other things very comfortably while staying on my shoulder very nicely, but folds almost completely flat to fit in my suitcase for the trip to the show.
This my best blending-in outfit that I wore all week: earth tones, sweater & slacks, scarf, and my leather tote.
Note to anyone with a half-finished scrap room of Ikea Expedit products: Ikea has confirmed to various media outlets that it is clearing out the popular shelving system.
Ikea Expedit shelving, which is popular among many scrapbookers for storage of paper and other items, has apparently moved to “get it while it lasts” status. In addition to its popularity with scrapbookers, the news of Expedit’s demise has sent panic through record collectors, with whom Expedit has a devoted following. [Read more...]
Last month, for the first time, I traveled to Frankfurt, Germany to attend the annual Creativeworld show (and its sister shows, Paperworld and Christmasworld).
The shows are put on and hosted by Messe Frankfurt, the massive exhibition center in Frankfurt that also plays host to events such as the Frankfurt auto show, the world’s largest auto show. Before you can begin to really absorb the show itself, it’s necessary to orient yourself to the venue. And the Messe (as it is called in brief) is absolutely massive. It’s so large I can’t even compare it in size to any convention center that I’ve ever been in here in the U.S. A better comparison would be that the Messe is the size of a small college or corporate campus – a series of almost a dozen buildings connected by aerial walkways and a network of roads.
This road runs the length of the center of the Messe “campus” and is served by a shuttle bus service that allows attendees to move between buildings without walking huge distances in the skyways.
I was lucky to get into one of the highly popular Spellbinders classes, Creativity Enhanced, on the first day of the conference at the CHA Mega Show 2014, which was held in Anaheim, California last month.
We made four cards in class, and as always were able to take our projects to the next level with the help of fabulous Spellbinders dies and embossing folders. We were among the first who got to see the new Tool n’ One tool that makes removing negative die cut pieces of paper from your dies a quick and simple task. [Read more...]