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ETSY IPO Doubles In Early Trading

Etsy launched its much anticipated IPO on the NASDAQ today (Thursday, April 16th) under the symbol ETSY, and quickly became the hottest stock in town, more than doubling its value in early trading.

Etsy-desktop-in-frameThe Etsy IPO initial sale price was announced yesterday as $16/share, on the high end of the $10-$16/share that had been indicated in the company’s SEC registration for the offering. By market open this morning, the price had jumped to $31 per share. In early trading, the share climbed as high as $35.74 before settling at $30 to close the day. (At publication time, ETSY has dropped to $29.25 in after hours trading.) Continue Reading →

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New “Anthology by Lisa Bearnson” Product Line Announced

Lisa Bearnson, the founding publisher of Creating Keepsakes magazine, has announced that she is launching a new product line with multi-level marketing company Youngevity.

AnthologyComingSoonScreen

Anthology by Lisa Bearnson is described in Bearnson’s blog announcement as “a comprehensive line of scrapbooking and papercrafting products.” Bearnson promised “it will be a collection of fresh, fashion-forward designs grounded on the principle that quality scrapbooking and memory keeping does not have to be difficult.” Continue Reading →

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Snapshots from Creativeworld, Part 2

The dust (or should I say snow?) has settled from the winter trade show season, and final numbers are in from the Creativeworld 2015 show in Frankfurt.

During the show from January 31st through February 3rd, 290 Creativeworld exhibitors (an increase of one from 2014) from 30 countries served 8,353 visitors (an increase of 2% from 2014) from 80 countries. Messe Frankfurt hosted a total of 84,000 visitors to the three shows under its roof (Creativeworld, Paperworld, and Christmasworld) during Creativeworld for 2015.

Discussing his company’s participation at Creativeworld, Stephan Rayher, CEO ofRayher Hobby GmbH, said, “We come to Creativeworld because it is the best opportunity to reach the creative market in its entirety, to measure our company against our competitors and to meet our key accounts. When it comes to hobbies, Creativeworld is, in my opinion, the biggest show – not just in Europe but worldwide.”

So what did all of those visitors come to see? Well if you are a Florida girl like me, the snow that fell overnight in Frankfurt one night during the show was pretty exciting!

Frankfurt Snow Continue Reading →

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Scrapbook.com Expands Education Offerings

Scrapbook.com has announced a major expansion of their education offerings, including a new classroom section that will be offered for free through 2015.

The new class offerings are available at the classes section of the store’s website. Current offerings include classes featuring products from Sizzix, Simple Stories, and Fancy Pants Designs, among other manufacturers. Regular retail prices for the classes range from $3.95 to $26.95 but they are being offered free through the end of 2015.

Scrapbook.com is well-known in the industry for their video production efforts at the Craft & Hobby Association trade shows, to which they send a dedicated video production staff that records videos about the products they order at the show. In addition to embedding the videos on their own website, Scrapbook.com has a very active YouTube channel with over 28,000 subscribers.

learntoscrapbookPreviously the site offered only a few classes, such as their beginning scrapbooking class, which will continue to be available and which the company says has served over 100,000 students. Continue Reading →

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Update | CHA, Kerri Bradford, New Calls, & More!

Lots of news has been happening, so it’s time for another Update column already! Let’s take a look at all of the industry happenings!

Popular designer Kerri Bradford has made an announcement about a big new addition to her online store’s product line: stamps.

Kerri_Bradford_stampsBradford has long been known for her design work for Creating Keepsakes and for designing several Project Life editions, as well as for both Cricut and Silhouette. Her online store is a popular source of “clean and simple” style digital supplies and cut files, and she is now adding a small release of stamps to the line as well. The stamp line is designed for scrapbookers, and is in Bradford’s signature clean style. Continue Reading →

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