Archive | News

Update | Studio Calico, Paperclipping, Typecast, and more!

This week’s edition of the Update column brings news of lots of change, the Typecast…and lots of jobs!

Honors. Bowling Green, Kentucky-based INKED has been named by Inc. Magazine as the 7th fastest growing business in Kentucky. INKED is known to most in the scrapbook industry as Studio Calico. Many scrapbookers are not aware, however, that behind the scenes of their popular scrapbook kit company, INKED also offers web platforms, marketing, product design and fulfillment to internet influencers. Among the well-known names that are part of the INKED client base are Ali Edwards and A Beautiful Mess.

Crimes. According to their Facebook page, Kerri Bradford Designs’ website has been taken down due to being hacked and vandalized. Kerri and her team do not believe that any customer information was compromised. (The site did not contain any payment information since their payments are authorized via Paypal.) The site will remain down for a short period of time pending the completion of a previously planned new website that is to be rolled out shortly.

Magazines. The first issue of the new lifestyle magazine by Fixer Upper mega stars Chip & Joanna Gaines will be hitting newsstands in October. The new Meredith Corp publication, announced in July, is tentatively titled Magnolia Lifestyle. It will join premier lifestyle brands Better Homes & Gardens and Martha Stewart that are also under the Meredith umbrella. Content will include features in the areas of entertaining, food, lifestyle, family, and decorating. The quarterly magazine will carry a $7.99 cover price and the first issue will be hospitality themed (just in time for holiday entertaining).

The “farmhouse industrial” style popularized by Fixer Upper has heavily influenced the DIY and crafts industries since the show skyrocketed the Gaines’ to stardom a few years ago. With 400,000 copies of the new magazine about to hit newsstands, it appears that the Gaines’ – and their signature style – won’t be going anywhere anytime soon.

Endings. Noell & Izzy Hyman of Paperclipping have announced that they are ending their Paperclipping video membership service after August 2017. Because of this, one year renewal memberships are no longer available. They have also stopped recording the Paperclipping Roundtable podcast, with the final episode being #277 which was released in early August.

Most of my readers know that I was the founding co-host on the first 121 episodes of the Paperclipping Roundtable, appearing on it from January 2010 until July 2012. I’m sorry to see the show go, and wish Noell all the best in her new endeavor.

Endings? Another one of the country’s premier scrapbook stores has announced that it is (probably) closing its doors. Scrappy Chic in Livonia, Michigan announced on September 14th that if they do not find a buyer immediately, they will be closing at the end of October. According to the store’s owner, “important family matters that need my attention” are the reason for the decision to close the 10,000 square foot store.

Changes. Laura Vegas, who has been the Creative Team Coordinator for Bella Blvd for 5 years, announced this past week that she is departing the company.

Changes, part two. In late August, Denver-based Craftsy laid off 24 employees from the department that produces their online video tutorials. The company says it is slowing down the number of new videos that it is producing to focus on a major expansion of its ecommerce business, including producing its own branded product lines.


New Products. We R Memory Keepers has announced that the immensely popular Typecast typewriter will soon be released to all retailers, and with that release will come two new colors of the machine! The Typecast machine, which was previously only available in pink and black at Michaels Stores, will also be available in mint and white as part of the wider release. (Must have now? Our advertising partner A Cherry On Top has the two new Typecast colors available for pre-order.)

New Products, part 2. Fuji announced at the Fotokina show in Cologne, Germany on September 19th that it is developing a version of its popular Instax film that will have a square photo format, along with a camera for the format. The Instax SQUARE film will have an image size of 62mm x 62mm, and the finished photo (with border) will have a size of 85.6mm x 72mm. The new Instax SQUARE product is scheduled for a Spring 2017 release.

Links. Blogger and scrapbook instructor rukristin has written an exhaustive overview of the state of scrapbooking at the moment – defining the different types and genres that are being created and their uses and meaning. It’s an excellent “state of the union” on the market at the moment.

Jobs: The following scrapbook and craft industry jobs are currently posted as available:

To get your company’s open position listed in our job listings, please email a link to the posting to

Design Teams:


Update | Pantone, Etsy, Pinterest, Jobs, Calls & More!

The summer shows are over, and it’s hard to believe it but the industry is already ramping up for Christmas and winter shows. Where did 2016 go?

Consolidating. Canvas Corp has announced that the 7 Gypsies and Tattered Angels brands have been consolidated under the single company of Canvas Corp. The three brands were previously separate companies. All of the brands will continue to be marketed, but can now be ordered together from one company.

HOME by Becky Higgins logo

Expanding. Project Life founder Becky Higgins has announced the launch of a new brand called “HOME by Becky Higgins“. The lifestyle brand is launching with an initial product offering of four designs of all-occasion premium wrapping paper. Although she’s known professionally for her work in the scrapbooking industry, Becky’s popular blog often features her home and her style is frequently the subject of admiring comments and questions from readers. Higgins’ move is not unprecedented – it takes place against a backdrop of a changing scrapbook market in recent years that has sent many of the major scrapbook segment companies (such as My Minds Eye, Teresa Collins, Heidi Swapp, and American Crafts) looking for new markets in markets like stationery, party goods, and lifestyle products.

Launching. Ali Edwards will be launching pre-orders for 2016 December Daily kits on September 1st. The designer reveal will begin next Monday, on August 22nd. (Hmm, maybe I should finally finish that 2013 album….)

Mobilizing. Pantone has launched a new iOS app called PANTONE Studio. The app takes mobile the ability to build and share color palettes using Pantone color tools, and apply colors to various designs and surfaces as a visualization tool. Users can also access Pantone trend information. A free limited version of the app is available, or the full version can be purchased for $7.99/month or $59.99 for an entire year.

Linking. Etsy is partnering with Intuit to offer a special Etsy version of Quickbooks Self-employed. Etsy storeowners will be able to download their Etsy sales, as well as transactions from other providers such as Square and Paypal, directly into the accounting software. The software will be available the first year for $5/month, or for $12/month with a TurboTax bundle.

Curating. Pinterest announced some feature changes to its site design today, including a new preferences setting that will allow users to stop the presence of “Picked for You” pins in their feeds. Pinterest, in their announcement, said this feature was added at the request of users. Personally I find the “Picked for You” pins to be a great way to find interesting content, but it seems that a vocal segment of Pinterest users disagree. If a large portion of Pinterest users take advantage of this new feature, it could impact site traffic and account growth for users whose pins are favored by the Picked for You engine.

Changing. Instagram’s new Stories feature has a lot of users wondering what to make of it. Abby Glassenberg of While She Naps has an interesting perspective on exactly how disruptive Stories is to the direction of Instagram.

Sharing. I’m pleased to announce that I will be serving another term on the design team at the Layout-A-Week blog run by Jennifer Priest. My first layout of the new term is a summer garden layout featuring Simple Stories and Quick Quotes products.

in the garden layout preview

Events, part 1. Registration is open for the Designer Day portion of Bella Blvd’s event in Milwaukee on October 20th. Workshops may be purchased ala carte from a schedule that includes Shanna Noel, Jill from Jillibean Soup, and Julie Johnson.

Events, part 2. Prima is launching a planner line, and they are having an event in Temecula, California to celebrate. Tickets are $120 per person for the October 15th event, and include a goodie bag with a planner, a workshop, lunch, demos, and more.

Events, part 3. Altitude Summit, the popular social media and blogger conference for creatives, has a call for speakers out for its 2017 event. The conference will take place in Palm Springs, California from January 31st to February 3rd, 2017, a week after Creativation (and overlapping with Creativeworld).

Returning. The Craft & Hobby Association is advertising a list of previous exhibitors that will be returning to the winter show (now named Creativation) after a break that includes Darice, Walnut Hollow, Coats and Clark, Springs Creative, TrimCraft, Modern Store Fixtures, Prym Consumer USA, and Crescent Cardboard.

Jobs. The following craft industry positions are currently advertised as available:

Calls. The following calls for designers are currently open:

Moving. My company Nally Studios has moved business locations and has a new address. Please contact me by email at if you need our updated address information.


CHA Rebrands Winter Show as Creativation

The Craft & Hobby Association announced this week that it is rebranding its winter show, previously known as the CHA Mega Show, as Creativation.


The name change for the CHA Mega Show to Creativation is part of a larger – long overdue – overhaul of the show.

The overhaul began to be revealed nearly a year ago, when the Craft & Hobby Association announced that the winter show was leaving its longtime home in Anaheim to move to Phoenix in 2017.

Since last winter’s show, CHA has been hinting that major changes were planned for the next show. But the scope of the announced changes still caught many in the industry off guard. There is little recognizable remaining of the old CHA Mega Show in the newly announced plans for Creativation.

Many of the plans for Creativation center around the concept of it as a “creative city” complete with neighborhoods, parks for decompressing, and a “hop on, hop off” bus route touring the show floor.

“Creativation is our bright and vibrant city, the capital of the creative products industry. Make no mistake, in January 2017, the heart of creativity is here,” says Andria LaJeunesse, Director of Expositions and Events, CHA.

One major new element of the Creativation show is that each year’s show will highlight a different segment of the crafts industry. This year, the spotlight will be on sewing and fabric, a segment of the crafts industry with little presence at CHA shows in recent years. The spotlight will highlight sewing and fabric in the exhibitor listings, the lobby, and with several special events.

In addition, the new show will feature a Bakery space showing off the skills of cookie and sugar arts creatives, a hands-on art studio, a craft beer pub in the International Pavilion, and an Artisan space where local Phoenix area artisans will be demonstrating their arts. Returning from previous shows will be the popular Maker Space.

The Creativation education program – now called CHA University – will extend for two days before the opening of the trade show floor, an increase from a single day at the previous shows.

“Creativation is the place where the global creative products community of manufacturers, retailers, designers, makers, emerging businesses, influencers, bloggers and creative professionals come together to learn, connect and discover,” notes Maureen Walsh, Vice President of Membership and Marketing, CHA. “The future of the creative arts industry is bright and Creativation leads the way in showcasing the achievements, innovations, opportunities and importance of our industry.”

Many show attendees and exhibitors had been clamouring for change. In recent years attendance at the show had become lighter and many companies had decreased square footage or dropped their booths entirely. At this year’s show in January, the show was such a ghost town on the final day (Tuesday) that by lunchtime, the hall echoed with the sound of packing tape dispensers and crashing boxes as booths were disassembled in violation of show rules. Clearly, something had to change…is this the answer? We’ll know in January.

Creativation 2017 will take place in Phoenix, Arizona from January 19th-23rd, 2017. Registration will for attendees will open on Tuesday, August 16th. For more information, visit the Creativation show website.


Hobby Lobby Opens in Palm Coast, Florida

Yesterday (Monday, August 1st), Hobby Lobby celebrated the grand opening of its newest store. Normally, a nearly 700 store chain opening a new store wouldn’t be news on Scrapbook Update, especially as Hobby Lobby is on track to open 50 new stores in 2016. But this new Hobby Lobby store is in the suburban Florida town where I live, about halfway between St. Augustine and Daytona Beach. So that made it newsworthy, around here at least.

Hobby Lobby Palm Coast

Hobby Lobby’s new 46,000 square foot Palm Coast store is in a former Publix grocery store building that is one of the oldest commercial structures in Palm Coast. It’s part of what was the city’s aging former Palm Harbor shopping center, that is in the process of being almost completely bulldozed and reborn as the more upscale “Island Walk”. The building containing the new Hobby Lobby is one of the last parts of the complex to be made over, and one of the few sections to be renovated rather than rebuilt. Until very recently the building was still occupied by Publix, as they awaited completion of their new store next door in the shopping center.

This choice of location is emblematic of Hobby Lobby’s way of selecting real estate. The company seems to prefer others’ abandoned retail spaces as locations for their stores, instead of building new from the ground up. In the NE Florida area alone, Hobby Lobby has built in a former Publix (Palm Coast), a Steinmart (Gainesville), a movie theatre (Daytona Beach), and an Albertson’s (Apopka), among others.

The only local exception to this that I’m aware of is a recently announced store in Jacksonville, which is planned to open in 2017 and which will be in a new development being built across from the expansive St. John’s Town Center luxury shopping center.

The company also seems to have a knack for placing their stores close to competitors. Most of the stores already open or planned in this area that I’m familiar with are virtually directly across the street from either a Michaels or Joann Fabric’s store (or in one instance both).

In Palm Coast, a town of about 80,000 people, they don’t have a large chain competitor across the street, but within a mile or so there is both a boutique scrapbook retailer and a quilt shop as well as a Walmart. A few more miles away on the south end of town sit a Michaels and another quilt shop.

The strategy seems to be working for the retailer, who will open their 700th store location next week in Fresno, CA.

Hobby Lobby crowdIn Palm Coast, the old Publix store location was initially rumored locally to be slated to become a Bed, Bath & Beyond, and there was some vocal disappointment when Hobby Lobby was announced as the building’s new occupant. But enough of the city seemed to have gotten over their initial fit of pique that a small crowd of (by my estimate) about 50 people, plus a bevy of local dignitaries and press, showed up for the ribbon cutting at 9am.  A few people did voice their continuing boycott of the chain in online comments of local news reports about the opening, though.

Hobby Lobby ribbon cutting

After the ribbon cutting by Mayor Jon Netts, Chamber of Commerce representative Rebecca DeLorenzo, and store manager Tim Materni, the curious crowd of shoppers streamed into the store.

Hobby Lobby shoppers

Hobby Lobby was laying out the hospitality welcome mat for the store’s first guests, providing coffee and refreshments at a table near the front door.

Hobby Lobby refreshmentsIn the store’s airlock and register area, there were displays emphasizing the store’s coastal style decor options – appropriate to the store’s location less than 5 miles from the coast of the Atlantic.

Hobby Lobby coastal decor

Hobby Lobby coastal decor

Even as someone who was quite familiar with the store’s former incarnation as a grocery store, there were no visible traces of its previous identity in the renovated building. The new Palm Coast Hobby Lobby feels immediately familiar to anyone who has been in another Hobby Lobby location.

Hobby Lobby Palm Coast

Hobby Lobby Palm Coast

One of the biggest features of the paper crafts section is Hobby Lobby’s massive collection of stickers, a significant portion of which are their house brand The Paper Studio.

Hobby Lobby sticker aisle

Hobby Lobby has been generating a lot of buzz online the last week or so for already having their Christmas holiday inventory on shelves. On a sweltering hot August day in Florida, though, the holiday aisles weren’t getting much love!

Hobby Lobby Christmas aisle

While this is exciting news for Hobby Lobby, it isn’t for everyone. Whenever a new big box store opens in a community, this poses a challenge to the small local retailers that were already occupying the market there. In Palm Coast, that means our local scrapbook store and our two quilt stores. I hope that when the excitement wears off of the shiny new Hobby Lobby that the local consumers will remember to still also support their local business owners who’ve been here all along nurturing their love of their hobbies.


Update | Bella Crafts, Michaels, Hobby Lobby, Jobs, & More

In this edition of the Update column we’ve got lots of big news from some of the industry’s biggest players: Michaels Stores, Hobby Lobby, Messe Frankfurt, Craft & Hobby Association, and more!

[Dislaimer: Messe Frankfurt is a sponsor of this website, but information included in this article was solely at my own discretion.]

Publishing. Bella Crafts has launched a second digital magazine, called Craft Techniques. The new title, which joins the company’s line-up alongside the original Bella Crafts Quarterly, will be published six times per year with a single issue price of $4.97. Annual subscriptions are currently available at an introductory rate of $17.97.

Craft Techniques coverCelebrating. Stamp manufacturer My Favorite Things is celebrating its tenth anniversary in the whole month of July with a series of special giveaways and features on its blog. Founder Kim van der Sanden wrote a special blog post detailing the history of the company’s early days.

Honoring. The Craft & Hobby Association is accepting nominations for the following awards to be presented during the CHA Conference & Trade Show in Phoenix in January 2017:

Meritorious Award of Honor – Service to CHA
The highest award of recognition bestowed upon an individual member, past or present, who has made a significant contribution to the Craft & Hobby Association.
Industry Achievement Award – Contribution to Craft and Hobby Industry
Recognizing a CHA member (individual, group and/or company) who has made a significant contribution to the growth and vitality of the craft and hobby industry as a whole.
Special Recognition Award(s) – Good Deeds
Presented to a person, group and/or company for an extraordinary contribution in an activity that showcases the craft and hobby industry in a positive way. Award recipient(s) need not be a member(s) of the Association.
Nominations are due by July 30th. Click here to fill out the nomination form.

Clearing Out. After six months of virtual silence, October Afternoon has resurfaced to hold a warehouse box sale on their blog. They’ve held several rounds of boxes already in the past couple of weeks, selling merchandise for twenty cents on the dollar retail ($100 value boxes for $20 retail). The most recent round is sold out already, but owner Jonathan Denton has replied to comments from disappointed would-be buyers, promising more boxes will be offered soon.

Selling. Speaking of boxes, Me & My Big Ideas has been testing a Happy Planner Kit in select Costco stores at a price point of $24.99. The planner alone normally retails for $29.99, so this is a heavily discounted bundle.

Happy Planner Kit

Michaels has also just put out mid-aisle displays of similar kits, in several sizes and themes. There are teacher and student kits, as well as a fitness and a seasonal (holiday) planner. They range in price from $29.99 to $39.99, depending on the size and number of months included.

MAMBI Planner Kit

Prepping. Ever wonder what goes on behind the scenes when industry professionals are getting ready for a trade show? Jen Gallacher, who is the marketing manager at Echo Park Paper, made a great video talking about what goes into the lead-up to a trade show. Watch it on YouTube.

Expanding. Messe Frankfurt has announced a new addition to the Christmasworld show that occurs in January every year simultaneously with Creativeworld and Paperworld. The “Floradecora” product area will feature live floral and plant product offerings, which are becoming increasingly popular for seasonal displays, and will be located in Hall 11.1 in the Christmasworld show area.

Damaging. The Hobby Lobby store in Muskogee, Oklahoma sustained damage in a severe storm that hit the city on Thursday, July 14th. The store was closed at the time and there were no injuries in the incident. Hobby Lobby’s communications coordinator told the Muskogee Phoenix that the damage appears to be limited to the external and the company hoped to reopen the store quickly. The Hobby Lobby store is next to a recently closed Hancock Fabrics store. Hobby Lobby will be renovating and expanding their existing location into the newly vacant space, with the makeover slated for completion in November.

Falling. Michaels Companies Inc (MIK) stock took a hit last Wednesday when the company announced two pieces of news. The first was that the company now expects 2nd quarter profits to hit the low range of their previous estimate, which was already a disappointment to analysts. The company also announced that Bain Capital and Blackstone Group, the private equity companies that were the companies previous private owners, are cashing out 11 million shares of the 80% equity they continued to hold in the company after it went public. The twin disclosures sent the company’s stock tumbling 6% by the end of trading on Wednesday, to $27.13. As of the market close today (Monday), the stock had recovered only slightly, to $27.56.

Changing. The Washington Post has a thought-provoking article up about the Millenial generation’s relationship to stuff. Their tendency to lead more simple lifestyles in smaller homes is leading them to reject memorabilia as clutter. Not only do they not want their parents’ sentimental legacies, but they aren’t creating and collecting their own. It’s food for thought for an industry that is built largely on the creation of that “clutter”.

Jobs. The following industry positions are currently listed as open and available:


5 Pinterest Pinning Mistakes to Avoid

[This article contains affiliate links that support Scrapbook Update when readers make a purchase after clicking on them. Thanks for supporting our work so we can continue to bring you articles like this one about Pinterest!]

We all know that we need to have a Pinterest account these days if we are running a creative business of any kind. Many of us have spent plenty of effort learning best practices – how often to pin, when to pin, what to pin, what kind of graphics to use. A lot of us have even invested in tools such as Tailwind (watch for my review coming soon!) to help us pin more efficiently and effectively.

But quality of pins is just as important as quantity or schedule. And some common Pinterest mistakes can seriously impact the quality of the pins you are creating, reducing user engagement with them and damaging your Pinterest reputation.

5 Pinterest Pinning Mistakes To Avoid to increase engagement with quality pins - Nancy Nally -

Here’s the top mistakes to watch out for when creating pins, to make sure that you are creating quality content that your followers will love and engage with!

Pinning From the Wrong URL

Since a pin is a link back to content, if you pin from the wrong URL, that pin is useless to future Pinterest users who might try to view it. Before you create an original pin, double check that you are on the content’s direct permalink (article page) page and not the site’s home page, a category or tag page, or an archives page (a URL that ends in something like “/page4/”).

Not Checking the Link on a Repin

A fabulous looking craft room photo comes across your Pinterest stream. “I must save that,” you think to yourself, and hit “repin”. But if you don’t click through to the pin’s link before hitting repin, you don’t really know what you are saving – or more importantly, sharing with all of your followers. The link could be to a deleted article, or a dead website. Worse, the link could be to a site set up (or taken over) to host malware. I’ve had my browser taken over by malware hosting sites several times in recent weeks when I clicked links on completely innocent looking pins. It required completely rebooting my browser (and even my entire computer on one occasion) each time to escape the hijacked window.

Even if at first glance a link looks safe, take a closer look. Is the content owned by the site posting it, or is it a so-called scraper site that steals articles from the RSS feeds of other sites and posts them, hoping to generate traffic from Pinterest and other sources for ad views? Posting links to stolen content degrades the quality of your feed, can get your Pinterest content reported and deleted, and can leave a bad impression on your followers.

Bottom line – if you don’t check the quality of the links on your repins, eventually someone else will – with potentially embarrassing results.

Pinning From within Bloglovin’ (or another reader)

When content is pinned from within Bloglovin’ it causes several problems. First, the pin’s source can only be viewed from within a Bloglovin’ page frame, which is really annoying to most readers. But more importantly, the content’s source shows on Pinterest as instead of the actual website whose content you are pinning. This degrades the quality rating of your pin in Pinterest’s content sharing algorithm. If the content has been pinned 3 times through Bloglovin’ and 100 times through the actual content website…then you only get credit from Pinterest for the 3. Also, the original content creator won’t get credit in their site’s statistics for the 3 pins through Bloglovin’. And someone searching for pins of content from that site won’t be able to find those pins.

Pinning from within other feed readers can be even more problematic. Links to Feedly will show dead links as they go to individual user accounts – so unless you are logged in to the account of the user who created the pin, you can’t see the source of the link.

Not Pinning from the Original Source

It’s become very common for sites to publish articles that are round-ups of other people’s content on a certain topic. These can be very useful, and a great way to find wonderful content. However, pinning from curated collection articles steals “Pinterest juice” from the original content creator, creating many of the same issues I mentioned in the discussion about pinning from within feed readers. So please, if you pin from curated collections, either pin the special Pinterest-friendly title graphic that most bloggers create for such collections, or click through to the item’s original source material to pin the individual item from there.

Not Adding or Editing A Description

Part of the way that Pinterest decides whether to show your pin to more people is from the information that is in your pin description. That description is also how you tell your followers why you pinned the content, what is special about it – and that’s especially important when you are pinning your own content, to entice people to click!

If you don’t edit the pin description when pinning or repinning, you will by default get either the previous pinner’s description or the meta description on the image you are pinning. This could be a personal note from the pinner (“this would be so perfect for my kitchen!”) that doesn’t reflect your own opinion or worse, it could be a generic file name like IMG_4358 that provides no useful information to Pinterest’s algorithm or your followers. Instead, take a moment to type a few words about the pin’s topic or its usefulness to you.

We all get in a rush at times and pin without thinking and miss a detail on a pin we are sharing. It’s one of the reasons that I love using Tailwind, because it allows me to save a pin as a draft and then go back and later and edit it for all the important details. Slowing down and taking those extra few moments on the details can make all the difference in our pin quality – and in our engagement.