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Trend | Project Life Out of the Pocket

A new trend is becoming more and more visible in scrapbooking. Many people are enjoying the convenience of the coordinated Project Life and other pocket style kits so much, they are using them for non-pocket pages. Often times, this usage of the pocket cards is coming along with another trend borrowed straight from pocket layouts – grid style layouts.

The straight lines, symmetry, and heavy graphic overtones of this look is in sharp contrast to the random vintage collage look that has dominated the space for the past few years.

First Day Of School Layout Continue Reading →

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Ali Edwards Partners with Studio Calico

Ali Edwards has announced via her newsletter that she is partnering with Studio Calico for the relaunch of her brand and her website, aliedwards.com.

ali edwards new

Edwards had recently terminated licensing agreements with Technique Tuesday for stamps and Designer Digitals for digital products, promising major changes were coming. Her website is currently down for reconstruction, but in the newsletter Edwards gave a sneak peek of what to expect when it relaunches later this week. She promises “you’ll find the blog, projects & galleries, and a pre-order for a monthly subscription. Over the course of the next few weeks a shop filled with many of my go-to items and a classes pages will go up.

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CHA PaperArts | Spellbinders Celebra’tions

Spellbinders unveiled a new collection at the CHA PaperArts show last week that wasn’t just new designs but a whole new direction for the company. The collection, Celebra’tions by Richard Garay, is a break from Spellbinders’ typical style in more ways than one.

Garay’s previous position was at Stampin’ Up!, and influences from that type of style and sales are definitely visible in the Celebra’tions line. Spellbinders’ usual style is very vintage and intricate. By comparison, the Celebra’tions line is simple, cute and fun – a look that could attract a whole new segment of customers to the company.

IMG_4459The line seems especially tailored for card makers, with die and stamp sets, embossing folders, and even its own color palette of ink pads and cardstock. It is, essentially, an entire self-contained program – similar to something that you would see in direct sales, and an easy foundation for teaching classes and helping launch beginners. Continue Reading →

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New Product: Heidi Swapp Project Life Kits!

Heidi Swapp and Becky Higgins have announced that they are working together to produce a line of exclusive Heidi Swapp signature Project Life kits for Michaels Stores.

Heidi-Swapp-Project-LifeThe partnership between Becky and Heidi is not exactly unexpected. The pair have known each other a very long time, and Heidi has been part of the American Crafts family, which Project Life has been drawing on to create signature kits, for some time now. In addition, Heidi has a long history of creating custom exclusive lines for Michaels, so it makes sense that they would be interested in an exclusive Project Life product line with her name on it. Continue Reading →

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Studio Calico Acquires Big Picture Classes

Studio Calico announced this morning that they have acquired online education platform Big Picture Classes.

Big Picture Studio Calico

l-r: Greg Foster & April Foster of Studio Calico, Stacy Julian, Kayce Rehn, Mark Seastrand.

Washington-based Big Picture Classes was founded in 2005 by Stacy Julian & Kayce Rehn, and quickly became known for offering online classes from the biggest names in the industry like Ali Edwards, Heidi Swapp, and Becky Higgins. (The company was originally called Big Picture Scrapbooking, but changed its name in 2010 to Big Picture Classes as part of a broadening of its mission to include a wider range of classes.) Until 2008, Julian also served as founding editor of Simple Scrapbooks magazine until stepping down from that role to focus on Big Picture. In 2012, Big Picture acquired ebook publisher Ella Publishing, which had been owned by Wendy Smedley and Angie Lucas, and also brought in former Creating Keepsakes publisher Mark Seastrand as CEO. Continue Reading →

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