Top

Archive | News

Basic Grey Closing Down Paper Operations

Announced today: Basic Grey closing down its scrapbook operations to focus on its fabric licensing business and its new printable design company Modify Ink.

BasicGrey logo thumbnail

Once one of the industry’s hottest brands, Basic Grey was launched a dozen years ago by Rachel & Greg Brenchley at the height of the scrapbook industry boom, and immediately made their presence felt. Their innovative designs became instant bestsellers. The company’s “first come, first served” policy for shipping CHA orders lead to retailer frenzies in their booth on the first day of the CHA show, as buyers clamored to get their hands on the numbered tickets that dictated their place in line to turn in their order so their store could be one of the first to have the industry’s hottest designs.

However, in recent years, the company had struggled to keep up with changing consumer tastes and changing conditions in the industry downturn. They had ceased exhibiting at CHA, last having a presence at the CHA Mega Show in 2014. The company did have a presence at last summer’s SPC Mixed Media show, which took place in Salt Lake City. An attempted overhaul of the company’s design aesthetic in 2015 produced beautiful results but apparently was too little too late. Continue Reading →

10

Update | Faber-Castell CEO, Design Team Call, CHA

January is just jam-packed with news as the new year gets off to a busy start with shows and companies embarking on new endeavors.

Anton-Wolfgang von Faber-Castell

Passages. Faber-Castell has announced the passing of its CEO, Count Anton-Wolfgang von Faber-Castell, who had been at the helm of the family-owned company for nearly 40 years. He leaves a wife and four adult children after his death in Houston on January 21st at age 74.

Brain Trust. The Craft & Hobby Association has announced a new membership category: CHA Emeritus. This membership, which can be purchased for $50/year, is intended for retired industry members, to allow them to keep up with the industry and participate in CHA events. Eligibility for the CHA Emeritus membership requires previous participation in the industry for a minimum of 10 years. Continue Reading →

4

CHA Mega Show 2016 | Succulents are Hot!

The CHA Mega Show is a great place to distill scrapbooking trends and craft trends, with so much of the industry and its products in one place for the show. Walking the show floor, patterns and themes become easily apparent – trends!

One thing that kept popping up as I walked the floor of this year’s CHA Mega Show was succulents for crafts! This trend, an outgrowth of the general 1970’s trend in crafts, fashion, and home decor, started to manifest in 2015, but really became prevalent at this show.

Several companies were using real live succulents in their booth decor as a touch of green:

Webster's Pages planner display with succulents

Webster’s Pages planner display with succulents

Continue Reading →

2

CHA Mega Show 2016 | People & Places

I always like to start my overview of the CHA Mega Show with a look at the people I encountered at the show, and the setting that it took place in. After all, what is a good story without a setting and characters?

Anaheim Convention Center

As for all of the past eight years (except for 2011, when the show was in downtown Los Angeles), the show took place at the Anaheim Convention Center next door to Disneyland Resort. This year was tinged with sadness and nostalgia for a lot of attendees, as CHA has announced that the show will be in Phoenix for the next three years. The show’s longtime Anaheim location is an integral part of the show to many, providing entertainment and a concurrent vacation for family members. There’s also many traditions that have grown up around the venue over the show’s long residence there. The move to Phoenix will mean an unfamiliar venue, and the need to begin new traditions for many of the show’s events. Continue Reading →

9

American Crafts, Studio Calico End Licensing Agreement

American Crafts has issued a statement announcing the end of its licensing and distribution agreement with Studio Calico.

According to the announcement, the agreement will terminate on December 31st. This means that Studio Calico will once again be an independent entity when exhibiting at the CHA Mega Show in Anaheim, although its booth is currently shown on the show exhibitor map as situated adjacent to the usual American Crafts block of booths for the show.

“The team at Studio Calico has done an outstanding job developing fashionable, fun products,” said Sarah DeVoll, CEO of American Crafts. “We’re grateful to have partnered with them.”

April Foster, CEO of Studio Calico, said, “American Crafts has been an excellent partner in helping us grow and establish Studio Calico as a brand. We are thankful for their partnership over the past four years.”

The end of the partnership, which was originally announced in October 2011, comes as no surprise to many in the industry. At the 2015 CHA Mega Show, American Crafts rolled out a new brand name “Seven Paper” with a new style in place of the usual Studio Calico releases. The line floundered, with the line’s booth garnering virtually no attention from show attendees in Anaheim.

Seven Paper booth Continue Reading →

8

Tammy Tutterow & Seth Apter Sign with Spellbinders

Designers Tammy Tutterow and Seth Apter have both announced deals with Spellbinders to produce product lines with the company that will debut at the CHA Mega Show 2016.

Tammy_tutterow_seth_apter_web

Tutterow’s announcement had been somewhat expected by industry watchers, after she left her long time position with Ranger earlier this year for what she said was a wonderful opportunity with another company. Spellbinders and Ranger engaged in something of a game of musical chairs this summer, with near simultaneous announcements of Tutterow departing the Ranger fold for her new deal with Spellbinders, and Ice Resin (previously partnered with Spellbinders) signing a partnership with Ranger. Continue Reading →

2