Author Archive | May Flaum

Exclusive! Heidi Swapp Demo Video

I caught up with Heidi Swapp in her booth where she showed me her new memory file system and color magic papers. In this video that I have put together a few photos I took as well as Heidi demonstrating just for me (and our SBU viewers!) this cool new product line.


Jolee’s French General by EK Success


I have no words. This is the single most awesome find of the show. French General bits & baubles from Jolee’s Boutique. I am squealing and can’t wait to get this in my hands. Expect to see me do a lot with this once it comes out!



Kelly Purkey Shows Off New Studio Calico


Kelly Purkey is demonstrating Mister Huey’s mists in the Studio Calico booth. Blending colors and using masks, the new colors as well as all of their new products are incredible and even better in person.


New & Noteworthy: Doodlebug Sweet Cakes

As Valentine’s Day approaches, Doodlebug has released the perfect line literally filled with sweet treats, sugar (glitter), and that sticks to their signature style and colors as well. “Sweet Cakes” is available in stores now, and today I am going to take a closer look at this collection.

I really appreciate that Doodlebug designs are not trendy. They stick to a signature color set, and I know that the colors I have of previous releases such as buttons or rhinestones will always coordinate with the new products as well. This, to me, is such a huge value, and really is great when I want a well-coordinated project. I’m also happy to see that they’ve incorporated their twine (and twine inspired letter stickers) in this collection as well. Continue Reading →


New & Noteworthy | Style Essentials by Echo Park

The style essentials paper packs from Echo Park Paper started showing up on store shelves a little over a month ago, and I’m not sure how they flew under my radar, nor why I’ve not heard more about them. These days, less is more in my paper choices, and the simple patterns and useful colors in these packs are most welcome – especially with the holidays now over and my desire for over-the-top at an all time low.

I like the colors used, that the papers are double sided, and that I can easily take them and match them with any number of other brands or product lines. These Style Essentials are classic patterns, yet patterns that are also very trendy right now in paper crafting. I love that about them – and for that reason I am featuring them in New & Noteworthy. Continue Reading →