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Author Archive | Nancy Nally

Update | Michaels, Scrapbook Expo, Jobs, and more!

In this issue of the Update column, I’ve got some big news from some of the industry’s biggest names – and some great opportunities if you are job hunting! Let’s dive in…

Michaels store

Earnings. Michaels Stores held its quarterly earnings call for investors today. The company surprised market watchers by reporting that it missed its quarterly earnings target for the first fiscal quarter of 2016 that ended April 30th. Michaels stock (traded under MIK on the NASDAQ) fell over 8% after the announcement, to close at $27.69 for the day.

In the announcement, Michaels executives blamed weak April sales for the missed earnings estimate. Michaels is far from alone in struggling to meet its April sales goals in 2016. A whole host of U.S. retailers have announced weaker than expected April sales figures, including Costco, Gap, L Brands, Target, Macy’s and Nordstrom – to name just a few.

Moving forward, Michaels says it plans to continue to focus on the adult coloring trend, extending its selection of coloring books and coloring materials. The company has also begun expanding the trend off-paper, recently unveiling store displays that feature items such as kids’ t-shirts with coloring designs on them along with fabric markers. The company also plans to launch nationwide in July a loyalty program that it has been testing locally in Texas near its headquarters.

For more information on Michaels Stores financial numbers in the first quarter, read the official announcement.

Industry Jobs. The following industry positions are currently posted as available:

New Positions. Bella Blvd has announced that Amy Heller is filling the newly created position of Marketing Director at the company. Heller is known to many in the industry for her time as a Garden Girl at Two Peas in a Bucket, and for her work designing product for the now-defunct Lily Bee Design. But she also has nearly two decades of professional experience in marketing and graphic design, including for Fortune 500 brands. Initial plans for Heller’s role at Bella Blvd include development of a new blog and email interaction with customers.

Amy Heller

Amy Heller

Honors. Congratulations to Georganne Bender and Rich Kizer on their Retail Adventures blog being named one of the “7  Retail Publications You Should Be Reading” by retail analytics platform Celect. Retail Adventures has been basking in the spotlight in 2016, with UK retail analysts Retail Vision also naming the blog to its “Top 50 Retail Blogs” list in January.

Events. I had a chance to attend Scrapbook Expo for the first time in 2016 when it came to Orlando this past weekend for an event at the Gaylord Palms resort in Kissimmee.

Scrapbook Expo Orlando 2016

The shows are now officially known as “Stamp & Scrapbook Expo,” reflecting the growing presence of stamping products on the show floor. Compared to 2015, there was much more current product on the show floor – I saw a variety of current product from Echo Park, Carta Bella, Simple Stories, Quick Quotes, Graphic 45, Photo Play Paper, Sizzix, Hero Arts, Tim Holtz, and many others. Several booths were carrying a good selection of planner supplies as well.

Several well-known industry names were attracting good crowds in their booth. Stayce DeWid of Art Anthology had a make-n-take running in her booth, with the help of an instructor.

Stayce Dewid

Stayce Dewid

As it was throughout 2015 at the shows, the make-n-take being run by Richard Garay at the Fun Stamper’s Journey booth continued to be popular in 2016 in Orlando. The booth was thronged every time that I passed by on Friday.

Fun Stamper's Journey booth

June is a busy month for Orlando area papercrafters, with Stampfest also scheduled to take place in Lakeland at the end of the month.

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Take a “Voyage Beneath the Sea” with Ariel at Disneyworld

When I saw the new “Voyage Beneath the Sea” collection by Graphic 45, I knew right away that I just had to make a Princess Ariel layout with it from one of our Disneyworld visits! All of its sea life and mermaid theming are just perfect for Ariel and her undersea world!

[Some products used in this article were provided to me by their manufacturer for promotional purposes, but I am not being compensated for their use. My company Nally Studios is the social media manager for Buttons Galore and they provided some product used in this article. Some links in this article are affiliate links that support Nally Studios when you make a purchase after clicking on them. Thanks for supporting us! ]

Voyage Beneath the Sea with Ariel

The design of this layout is pretty simple. The two bands of orange serve to frame and push the elements together visually. The blue elements (and the orange elements somewhat) are arranged in a visual triangle.

The exterior photo from the grotto is black and white for a simple reason: exposure. The exposure was bad on this photo. Switching the photo to black & white allowed for creating a fix for the exposure without having to worry about the effects on the color. It also kept the layout from having too much color in it that would make it visually confusing, so I ended up liking the result.

Embellishment close-up

The edges of the orange elements are all edged in brown ink, to make them stand out a bit better against the yellow background. This turquoise element (cut from an 8×8 sheet of paper) is also edged, in a dark teal ink, to provide its edge some shadow.

I deliberately chose brown twine to tie through the tag because it is reminiscent of fishing nets.

Journaling card close-up

On this journal box (also cut from an 8×8 paper pad sheet), I added a few embellishments to provide some shine and highlight it.

Mermaid title

I also included embellishments on the title chipboard and the border (cut from a 12×12 sheet). It only seems right to have some sparkle on the layout to match the shine of Ariel’s costume!

Look closely at how the border perfectly matches at the bottom of the photo, having whole gear emblems on each side. That was lucky, right?

Layout Strip in Progress

Actually, it’s careful piecing of the border under the photo! I cut the small piece for the right side, and then positioned and trimmed the 2nd piece for the left side.

Supplies:

This Graphic 45 collection would also be great for the 20,000 Leagues Under The Sea ride at Disneyland (now closed). I think I may try my pictures from that ride with the Voyage Under the Sea collection next!

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Celebrating Star Wars Day with Project Life!

Star Wars Day – May the fourth – made me nostalgic for the fun we had a few years back when we visited Disney’s Hollywood Studios during Star Wars Weekends at the park. I had never scrapped any of those pictures so in honor of May 4th this year, I decided it was time to get some of them in an album!

[Some links in this article are advertiser links or affiliate links that support Scrapbook Update if you make a purchase after clicking on them. Dymo is a former Nally Studios advertiser and supplied the labelmaker for editorial purposes but this is not a sponsored post. Thanks for supporting our site!]

Star Wars Day layout with Project Life

Since I had so many usable photos, a Project Life layout seemed the way to go to get the most photos in the least space. One of my favorite things about Project Life is how efficient it can be at using up photos! Continue Reading →

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Jobs | Creative Partnership Specialist – Scrapbook.com (Mesa, AZ)

For our readers’ convenience, Scrapbook Update publishes industry job listings in our main feed, with the company name in the header! To see a page listing all of these published jobs for easy reference, visit the Jobs category page of Scrapbook Update.

Creative Partnership Specialist (Brand Advocate) – Scrapbook.com

Mesa, AZ
Full-time, Commission

Important Note About Working at Scrapbook.com:
Scrapbook.com isn’t for everyone. We hold ourselves to a higher standard than most. You will be expected to embrace the Scrapbook.com culture and embody our company’s core values:

  • Team Player: We are a team, we do our best, and we trust each other.
  • Problem Solving: We fearlessly identify issues and solve them with innovative and creative solutions.
  • Humor : Humor makes us resilient during challenging times and keeps us grounded during good times.
  • Integrity: We do the right thing, especially when nobody’s watching.

Continue Reading →

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Grab Some Hello Gorgeous for Mother’s Day!

This time of year is always full of pretty floral product releases that are great for girl pages, Mother’s Day cards, and other feminine projects. One of my favorites this year is “Hello Gorgeous” by My Mind’s Eye, a great mix of patterns and pink florals.

[Disclosure: Some links in this article are affiliate or advertiser links. My company Nally Studios also provides social media manager services to Buttons Galore. This post is not sponsored and no one besides myself had any editorial control over the content or products used.

Hello Gorgeous Mother's Day Card

The “Hello Gorgeous” 6×6 paper pad, together with the sticker set from the collection, combine to make great cards. All it takes is the addition of a few punches to create custom embellishments from the paper pad! Continue Reading →

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Design Team Call | Faber-Castell Design Memory Craft (6/1/16)

For our readers’ convenience, Scrapbook Update publishes the full text of select design team calls, with the company name and deadline in the header.

To see a page listing all of these published calls, visit the Design Team Calls category of Scrapbook Update.

 

Faber-Castell Mixed Media Call

Show off your Mixed Media talent and get paid and free product! We at the Design Memory Craft® Brand Team are SO excited to see your incredible projects and want YOUR help in inspiring others! Apply today to our Core Design Team to work with the best quality products in the industry! We offer competitive pay as well as lots of fun, FREE products for you to use for your projects! Your name and art will be featured on our Social Media channels, at CHA and other events! You’ll also have lots of other fun opportunities, including teaching classes and publication of your projects in our Marketing materials as well as advertising! Continue Reading →

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