Author Archive | Nancy Nally

CHA Rebrands Winter Show as Creativation

The Craft & Hobby Association announced this week that it is rebranding its winter show, previously known as the CHA Mega Show, as Creativation.


The name change for the CHA Mega Show to Creativation is part of a larger – long overdue – overhaul of the show.

The overhaul began to be revealed nearly a year ago, when the Craft & Hobby Association announced that the winter show was leaving its longtime home in Anaheim to move to Phoenix in 2017.

Since last winter’s show, CHA has been hinting that major changes were planned for the next show. But the scope of the announced changes still caught many in the industry off guard. There is little recognizable remaining of the old CHA Mega Show in the newly announced plans for Creativation.

Many of the plans for Creativation center around the concept of it as a “creative city” complete with neighborhoods, parks for decompressing, and a “hop on, hop off” bus route touring the show floor.

“Creativation is our bright and vibrant city, the capital of the creative products industry. Make no mistake, in January 2017, the heart of creativity is here,” says Andria LaJeunesse, Director of Expositions and Events, CHA.

One major new element of the Creativation show is that each year’s show will highlight a different segment of the crafts industry. This year, the spotlight will be on sewing and fabric, a segment of the crafts industry with little presence at CHA shows in recent years. The spotlight will highlight sewing and fabric in the exhibitor listings, the lobby, and with several special events.

In addition, the new show will feature a Bakery space showing off the skills of cookie and sugar arts creatives, a hands-on art studio, a craft beer pub in the International Pavilion, and an Artisan space where local Phoenix area artisans will be demonstrating their arts. Returning from previous shows will be the popular Maker Space.

The Creativation education program – now called CHA University – will extend for two days before the opening of the trade show floor, an increase from a single day at the previous shows.

“Creativation is the place where the global creative products community of manufacturers, retailers, designers, makers, emerging businesses, influencers, bloggers and creative professionals come together to learn, connect and discover,” notes Maureen Walsh, Vice President of Membership and Marketing, CHA. “The future of the creative arts industry is bright and Creativation leads the way in showcasing the achievements, innovations, opportunities and importance of our industry.”

Many show attendees and exhibitors had been clamouring for change. In recent years attendance at the show had become lighter and many companies had decreased square footage or dropped their booths entirely. At this year’s show in January, the show was such a ghost town on the final day (Tuesday) that by lunchtime, the hall echoed with the sound of packing tape dispensers and crashing boxes as booths were disassembled in violation of show rules. Clearly, something had to change…is this the answer? We’ll know in January.

Creativation 2017 will take place in Phoenix, Arizona from January 19th-23rd, 2017. Registration will for attendees will open on Tuesday, August 16th. For more information, visit the Creativation show website.


Hobby Lobby Opens in Palm Coast, Florida

Yesterday (Monday, August 1st), Hobby Lobby celebrated the grand opening of its newest store. Normally, a nearly 700 store chain opening a new store wouldn’t be news on Scrapbook Update, especially as Hobby Lobby is on track to open 50 new stores in 2016. But this new Hobby Lobby store is in the suburban Florida town where I live, about halfway between St. Augustine and Daytona Beach. So that made it newsworthy, around here at least.

Hobby Lobby Palm Coast

Hobby Lobby’s new 46,000 square foot Palm Coast store is in a former Publix grocery store building that is one of the oldest commercial structures in Palm Coast. It’s part of what was the city’s aging former Palm Harbor shopping center, that is in the process of being almost completely bulldozed and reborn as the more upscale “Island Walk”. The building containing the new Hobby Lobby is one of the last parts of the complex to be made over, and one of the few sections to be renovated rather than rebuilt. Until very recently the building was still occupied by Publix, as they awaited completion of their new store next door in the shopping center.

This choice of location is emblematic of Hobby Lobby’s way of selecting real estate. The company seems to prefer others’ abandoned retail spaces as locations for their stores, instead of building new from the ground up. In the NE Florida area alone, Hobby Lobby has built in a former Publix (Palm Coast), a Steinmart (Gainesville), a movie theatre (Daytona Beach), and an Albertson’s (Apopka), among others.

The only local exception to this that I’m aware of is a recently announced store in Jacksonville, which is planned to open in 2017 and which will be in a new development being built across from the expansive St. John’s Town Center luxury shopping center.

The company also seems to have a knack for placing their stores close to competitors. Most of the stores already open or planned in this area that I’m familiar with are virtually directly across the street from either a Michaels or Joann Fabric’s store (or in one instance both).

In Palm Coast, a town of about 80,000 people, they don’t have a large chain competitor across the street, but within a mile or so there is both a boutique scrapbook retailer and a quilt shop as well as a Walmart. A few more miles away on the south end of town sit a Michaels and another quilt shop.

The strategy seems to be working for the retailer, who will open their 700th store location next week in Fresno, CA.

Hobby Lobby crowdIn Palm Coast, the old Publix store location was initially rumored locally to be slated to become a Bed, Bath & Beyond, and there was some vocal disappointment when Hobby Lobby was announced as the building’s new occupant. But enough of the city seemed to have gotten over their initial fit of pique that a small crowd of (by my estimate) about 50 people, plus a bevy of local dignitaries and press, showed up for the ribbon cutting at 9am.  A few people did voice their continuing boycott of the chain in online comments of local news reports about the opening, though.

Hobby Lobby ribbon cutting

After the ribbon cutting by Mayor Jon Netts, Chamber of Commerce representative Rebecca DeLorenzo, and store manager Tim Materni, the curious crowd of shoppers streamed into the store.

Hobby Lobby shoppers

Hobby Lobby was laying out the hospitality welcome mat for the store’s first guests, providing coffee and refreshments at a table near the front door.

Hobby Lobby refreshmentsIn the store’s airlock and register area, there were displays emphasizing the store’s coastal style decor options – appropriate to the store’s location less than 5 miles from the coast of the Atlantic.

Hobby Lobby coastal decor

Hobby Lobby coastal decor

Even as someone who was quite familiar with the store’s former incarnation as a grocery store, there were no visible traces of its previous identity in the renovated building. The new Palm Coast Hobby Lobby feels immediately familiar to anyone who has been in another Hobby Lobby location.

Hobby Lobby Palm Coast

Hobby Lobby Palm Coast

One of the biggest features of the paper crafts section is Hobby Lobby’s massive collection of stickers, a significant portion of which are their house brand The Paper Studio.

Hobby Lobby sticker aisle

Hobby Lobby has been generating a lot of buzz online the last week or so for already having their Christmas holiday inventory on shelves. On a sweltering hot August day in Florida, though, the holiday aisles weren’t getting much love!

Hobby Lobby Christmas aisle

While this is exciting news for Hobby Lobby, it isn’t for everyone. Whenever a new big box store opens in a community, this poses a challenge to the small local retailers that were already occupying the market there. In Palm Coast, that means our local scrapbook store and our two quilt stores. I hope that when the excitement wears off of the shiny new Hobby Lobby that the local consumers will remember to still also support their local business owners who’ve been here all along nurturing their love of their hobbies.


Design Team Call | Deflecto (8/19)

For our readers’ convenience, Scrapbook Update publishes the full text of select design team calls, with the company name and deadline in the header.

To see a page listing all of these published calls, visit the Design Team Calls category of Scrapbook Update.

Deflecto Design Team logo

Submissions Due: August 19, 2016

We know you are out there and we don’t want to miss meeting you! Deflecto is looking for creative and energetic designers to join our design team.

Deflecto LLC may be new to the art, craft and education markets but we are not new to inventing quality products. We have been a global plastics manufacturer for over 50 years catering to various different industries with organizational storage, sign/frame display and floor protection. We are looking for creative designers in all product categories, i.e. rubber stamping, scrapbooking, card making, polymer clay, mixed media and alternative artists. Also; quilters and experts in the category of sewing.

Deflecto Design Team perks*:

  • Each month you will receive a gift box of amazing Deflecto products such as organizational storage, event signage, craft frames and more
  • You will have your name, bio and headshot posted on our blog, facebook page and link to our website
  • Your creations will have the potential to be one of 4 featured projects each month on our blog and you will be compensated for those selected project
  • You will have the ability to participate in our paid endorsement program
  • You may occasionally receive products from our partners
  • You will also receive sneak peeks of our new products

Deflecto Design Team expectations:

  • Create a minimum of one project per month using at least one of the products sent for the designated month and per our pre-set monthly theme schedule.

Our Deflecto products must be the sole focus of these projects. We want the beauty and functionality of the product itself to shine through. **Note, you are not responsible for creating tutorials, or creating new release samples as part of our Design Team unless specifically requested.

  • Post your monthly required design with the permalink to your personal blog post on the deflecto Facebook group page on or BEFORE the 11th of each month.
  • Create a draft post on the Deflecto blog of your monthly projects NO later than the 11th of each month.
  • You need to be active on various social media platforms, including online galleries, websites, and forums; and be willing to share your knowledge of our products with other users of all skill levels
  • Link to the Deflecto Blog on your blog and/or website
  • Take crisp, clear photographs of your projects. Keep props to a minimum to not take away from your project.
  • Be an ambassador for the Deflecto company and our product brands Design Team membership lasts for 12 months from September 1, 2016 to September 1, 2017

* Selectively we may ask for your input on potential new products

How to apply:

Submit the following information including links to ( for review. Please include “Design Team Call out” in the subject line.

  • Send us direct links to three or four of your best projects or you may send a general link to your blog or online gallery. (Projects do not need to contain Deflecto products but is always nice)
  • We want our team members to take high quality photographs that show a good representation of their work with our products. We will also be reviewing your writing style and how you share information about the products you use

* All work submitted must be original and created by you.

Please also include the following information in your email:

  • Your full name
  • Preferred email address; (please note: this design team call is open to USA only residents at this time)
  • Phone number
  • Address
  • Blog Link
  • Links to any additional places we might see your work
  • Any other design teams you are currently a member of
  • What is your preferred crafting style? Are you primarily a card maker? Scrapbooker? Mixed Media artist? Something else entirely?
  • If you currently teach classes or hold workshops, please provide any relevant information about them
  • Short description of why you want to be on the Deflecto Design team

Endorsement program:

  • Deflecto Design Team Members will qualify for our Deflecto Endorsement Program. Email Mark Lee ( for details and a copy of our Endorsement program.
  • To summarize, we will pay a minimum $25 endorsement for projects we select to be featured on our website, social media, tradeshow booth and rep samples and an additional $25 endorsement fee for instructions. We will also authorize the minimum $25 endorsement for projects published via online magazines, books, etc.

The deadline for submission is August 19, 2016.

If chosen, you will be contacted no later than August 26, 2016, and your 12 month term will commence September 1, 2016. Additionally, we are always looking for guest designers. Simply note in your email application that you would like to be considered for a guest position if this is your desire. We will not be contacting potential guest designers at this time, but instead will keep those applications on file and contact you when a guest position is available.

If you have any questions prior to submitting your application, don’t hesitate to send Mark Lee an email@ We look forward to receiving your application.

Mark Lee (Deflecto Design Team Liaison)
Marilyn Gossett (Deflecto Design Team Coordinator)
In partnership with DreamSolutions Marketing Corp.

This call originally published on the Deflecto blog.


Jobs | Crafts Designer – Ellison/Sizzix (Lake Forest, CA)

For our readers’ convenience, Scrapbook Update publishes industry job listings in our main feed, with the company name in the header! To see a page listing all of these published jobs for easy reference, visit the Jobs category page of Scrapbook Update.

Ellison Educational Equipment, Inc. is a global manufacturer and international leader in providing high quality die-cutting systems and ancillary products for the Education, Professional and consumer Arts & Crafts markets and is looking for a Craft Designer who will report to the Art Director.

Since 2001, Sizzix has been the industry’s leading innovator of die-cutting, embossing and stamping solutions for today’s crafter. Through our expansive portfolio of award-winning products, we are able to inspire unlimited creativity for cardmaking, scrapbooking, quilting, jewelry, home décor, party planning and more.

Job Description

Under the guidance of the Art Room Manager and the Creative Director, the Craft Designer should be able to accomplish their duties independently through effective and efficient work habits.  This role will require a dynamic personality who can multi-task a variety of projects while working closely with a team of creative personalities.  Specifically, the Craft Designer will be responsible for but not limited to:

Support sales and marketing by creating production ready 3-D art for Sizzix and Ellison product lines.

Be able to apply current and relevant embellishment techniques and applications to finished projects to help explain to consumers what they can do with our product lines.

Provide finished project examples for catalogs, packaging, websites, blogs, workshops and advertising.

Design eye-catching vignettes for the trade shows that convey the theme or look and feel of a particular artist’s vision or product line application.

Execute booth layouts by shopping for props and accessories to make the products look the best.


  • Art production experience and knowledge of the papercrafting industry.
  • Must have a fundamental understanding of color, layout and design.
  • Excellent communication skills, both oral and written
  • Must posses the ability to work with a variety of personnel both in house and outside.
  • Extremely detail oriented and resourceful
  • Highly self-motivated and able to work with tight deadlines.
  • Must be proficient in Microsoft Office, Photoshop and Illustrator.
  • Must be a team player and be able to work extended hours and varying schedules as necessary to complete a project.

Job Type

  • Full Time
  • In House at Lake Forest, Ca Heaquarters
  • Benefits

 For initial consideration please email the following to

  • Name
  • Email
  • Phone Number
  • A few jpegs of your current work
  • Links to any online presence where we can view your work i.e.: Blog, facebook, website etc.

Update | Bella Crafts, Michaels, Hobby Lobby, Jobs, & More

In this edition of the Update column we’ve got lots of big news from some of the industry’s biggest players: Michaels Stores, Hobby Lobby, Messe Frankfurt, Craft & Hobby Association, and more!

[Dislaimer: Messe Frankfurt is a sponsor of this website, but information included in this article was solely at my own discretion.]

Publishing. Bella Crafts has launched a second digital magazine, called Craft Techniques. The new title, which joins the company’s line-up alongside the original Bella Crafts Quarterly, will be published six times per year with a single issue price of $4.97. Annual subscriptions are currently available at an introductory rate of $17.97.

Craft Techniques coverCelebrating. Stamp manufacturer My Favorite Things is celebrating its tenth anniversary in the whole month of July with a series of special giveaways and features on its blog. Founder Kim van der Sanden wrote a special blog post detailing the history of the company’s early days.

Honoring. The Craft & Hobby Association is accepting nominations for the following awards to be presented during the CHA Conference & Trade Show in Phoenix in January 2017:

Meritorious Award of Honor – Service to CHA
The highest award of recognition bestowed upon an individual member, past or present, who has made a significant contribution to the Craft & Hobby Association.
Industry Achievement Award – Contribution to Craft and Hobby Industry
Recognizing a CHA member (individual, group and/or company) who has made a significant contribution to the growth and vitality of the craft and hobby industry as a whole.
Special Recognition Award(s) – Good Deeds
Presented to a person, group and/or company for an extraordinary contribution in an activity that showcases the craft and hobby industry in a positive way. Award recipient(s) need not be a member(s) of the Association.
Nominations are due by July 30th. Click here to fill out the nomination form.

Clearing Out. After six months of virtual silence, October Afternoon has resurfaced to hold a warehouse box sale on their blog. They’ve held several rounds of boxes already in the past couple of weeks, selling merchandise for twenty cents on the dollar retail ($100 value boxes for $20 retail). The most recent round is sold out already, but owner Jonathan Denton has replied to comments from disappointed would-be buyers, promising more boxes will be offered soon.

Selling. Speaking of boxes, Me & My Big Ideas has been testing a Happy Planner Kit in select Costco stores at a price point of $24.99. The planner alone normally retails for $29.99, so this is a heavily discounted bundle.

Happy Planner Kit

Michaels has also just put out mid-aisle displays of similar kits, in several sizes and themes. There are teacher and student kits, as well as a fitness and a seasonal (holiday) planner. They range in price from $29.99 to $39.99, depending on the size and number of months included.

MAMBI Planner Kit

Prepping. Ever wonder what goes on behind the scenes when industry professionals are getting ready for a trade show? Jen Gallacher, who is the marketing manager at Echo Park Paper, made a great video talking about what goes into the lead-up to a trade show. Watch it on YouTube.

Expanding. Messe Frankfurt has announced a new addition to the Christmasworld show that occurs in January every year simultaneously with Creativeworld and Paperworld. The “Floradecora” product area will feature live floral and plant product offerings, which are becoming increasingly popular for seasonal displays, and will be located in Hall 11.1 in the Christmasworld show area.

Damaging. The Hobby Lobby store in Muskogee, Oklahoma sustained damage in a severe storm that hit the city on Thursday, July 14th. The store was closed at the time and there were no injuries in the incident. Hobby Lobby’s communications coordinator told the Muskogee Phoenix that the damage appears to be limited to the external and the company hoped to reopen the store quickly. The Hobby Lobby store is next to a recently closed Hancock Fabrics store. Hobby Lobby will be renovating and expanding their existing location into the newly vacant space, with the makeover slated for completion in November.

Falling. Michaels Companies Inc (MIK) stock took a hit last Wednesday when the company announced two pieces of news. The first was that the company now expects 2nd quarter profits to hit the low range of their previous estimate, which was already a disappointment to analysts. The company also announced that Bain Capital and Blackstone Group, the private equity companies that were the companies previous private owners, are cashing out 11 million shares of the 80% equity they continued to hold in the company after it went public. The twin disclosures sent the company’s stock tumbling 6% by the end of trading on Wednesday, to $27.13. As of the market close today (Monday), the stock had recovered only slightly, to $27.56.

Changing. The Washington Post has a thought-provoking article up about the Millenial generation’s relationship to stuff. Their tendency to lead more simple lifestyles in smaller homes is leading them to reject memorabilia as clutter. Not only do they not want their parents’ sentimental legacies, but they aren’t creating and collecting their own. It’s food for thought for an industry that is built largely on the creation of that “clutter”.

Jobs. The following industry positions are currently listed as open and available:


Mixed Media Canvas with Simple Stories

I’ve been working on a lot of home decor projects lately, so when I came home from the Orlando Scrapbook Expo with the new “Sunshine & Happiness” collection from Simple Stories, I decided to create a mixed media canvas with it!

[Disclosure: Some of the products that were used from Plaid, Cricut, Ranger, and Buttons Galore were provided to this site for editorial purposes, and I am the blog editor and social media manager for Buttons Galore. Some links below are affiliate links that earn us a commission when you purchase after clicking, or are courtesy links to our advertisers. Now, thanks for reading all of that stuff that the FTC requires that I tell you, and let’s get back to crafting!]
Mixed Media Canvas

To start this canvas, I laid down a base coat of the Plaid FolkArt Cottage Green Milk Paint directly on my blank canvas. This is the second canvas that I’ve used this milk paint on, and I am really loving that I can distress it with a baby wipe or damp paper towel after it is dry to get this nice aged look.

Next I tore a piece of the “Total Crush” paper from the Sunshine & Happiness collection to make a background for the canvas design. Wetting the paper made it easier to tear, but this paper isn’t designed to get wet like a watercolor paper is so be careful or it will be shred. Once your paper is sized right (and dry), glue it down with liquid glue like Mod Podge.

To finish the background, I spritzed it with the Plaid Color Spray Acrylic Paint. It was my first time using it, and the sprayer was a bit fussy to use. But once I got the hang of it, I was thrilled with the results. I’m rarely happy with the results I get using spray ink – the mist is always too fine for the look I want. This gave me the the larger splotches that I’m always trying to get. I look forward to giving it a full workout in the future to see what it really can do.

Woven Paper Heart

The next big element on the canvas is the woven paper heart. I cut paper strips from the two patterned papers, and then attached the ends of one set to a piece of scrap paper. I wove the other set through the anchored set. When the weaving was done, I drew a heart on the completed weaving in pencil. I cut it out a little bit at a time, using glue to anchor the paper strips together after I sliced through each row.

3D Flowers on Canvas

The 3D flower (and the other two large flowers) were cut on my Cricut Explore machine from heavy 140lb watercolor paper. There’s actually a setting for that paper on the machine and with the deep cut blade and heavy stick mat, it cut perfectly. Then I used my watercolors to color them with my water brush. I colored the outer edges and then soaked the paper with my spray bottle so that the color ran to create the soft wash all over. I then went back with another layer of heavier layer along the outer edges.

Once everything was dry, I assembled the rose with my hot glue gun. The centers of all three flowers are filled with seed beads from the 28 Lilac Lane embellishment bottle. I used only the white ones from the yellow and white assortment that is included. Even though they are tiny, it’s easy to sort them out in only a few minutes by dumping them in an embossing powder tray. I used my paper piercer, poking it in the beads’ holes to push them into piles in the corners. When I was done, it was easy to dump them back into the bottle with my tray’s spout!

Adhering the beads was easy – I just put a big glob of glue and pushed a bunch of beads down into it. I was able to shape and mold the glue before it dried to get just the effect that I wanted.

Sunshine and Happiness on Canvas

The embellishments were mostly simple – just arranging and adhering things. The wood piece was painted with milk paint and then stamped. At the top of the canvas (not visible in the photo above), I adhered one butterfly with pop dots for dimension while the other is just glued down.

Want to make your own canvas? Here’s what you’ll need: