DRG describes the purpose of the series as:

The Webinars, provided free to craft marketers, are designed to help business owners and advertising staff spend their marketing dollars more efficiently by better understanding how to measure, track and value a range of different Internet marketing tools. Marketers who are wondering where to start will benefit, along with those who have an established Internet marketing program.

The first of the series, Basic Internet Advertising for Craft Marketers, takes place on March 18th at 1pm EST. The topics for the entire series are:

• March 18 — Basic Internet Advertising for Craft Marketers
• April 1 — Internet Advertising Costs, Value and Measurement
• April 15 — Search Advertising: How and When to Use SEM
• April 29 — Building Your List and Gathering Leads
• May 13 — Be Famous: Sponsorships and How to Use Them
• May 27 — Online Word of Mouth: Social Media Marketing

Each seminar takes place at 1pm EST.

To get more information, or to register for the webinar series, click here. Space is limited.

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(We’re getting some really fun answers to our editorial call for the Q&A. Keep them coming! We can’t wait to get some of them published!)

What was the first craft you ever remember doing? At what age? And what got you started?

I grew up around lots of crafts. and as this picture proves, even wearing them.  (Hey, it was the 70’s, give me a break!) My mom sewed a lot of my clothes, and most of my dolls’ clothes too, when I was a kid. My paternal grandmother sewed,  too and my maternal grandmother crocheted. There was always an abundance of bright colored afghans and jumpers around, and garments with “handsewn with love” labels.  I was surrounded by crafting.

But the first one I have a memory of doing myself is using one of those metal frames with the cotton loops that you could weave to make a pot holder. (I’ll say this again: it was the 70’s, give me a break!) At some point when I was pretty young I experimented unsuccessfully with knitting I remember too. I ended up with a funky shaped piece about a foot long that was supposed to be a scarf but ended up being a mattress for a cardboard box Barbie doll bed.

Can you name all the crafts you have tried as hobbies?

That is a long list! I’ve tried a lot of crafty things but some have stuck for longer than others. I was a cross-stitcher for a long time in the 1980’s and early 90’s. Then I kind of migrated to trying other crafts – stenciling, floral, sewing – but nothing that made me really passionate until I found scrapbooking in 1998. I’ve been a scrapbooker ever since, longer I think than I’ve done anything else!

What crafts do you currently do?

Currently I do scrapbooking and all sorts of variations on it – papercrafting and stamping. If it can take paper and glue I am there! But it doesn’t have to be physical paper – I also play some with scrapbooking in the digital format.

What other crafts have you incorporated into your scrapbooking?

I tried to incorporate sewing into my scrapbooking briefly until I broke my machine. I’ve occasionally done stitching by hand on pages, so that incorporates my embroidery and hand sewing skills. But mostly I do fairly paper specific techniques in my scrapbooking.

What is your favorite craft & why?

Scrapbooking (and its various incarnations) is definitely not only my favorite craft but my passion. I like the fact that I am being creative but also creating a legacy for my family to know who I am on a very intimate level when I am gone. I also have a “thing” for playing with color and pattern that scrapbooking is a great outlet for. To me it is the perfect package that ties up many things that I am interested in, all in one hobby.

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We’re looking for a great designer with a solid advertising/marketing stance to handle our personal look & feel, as well as to assist with online campaigns for clients. This is a full-time in-house position at our office located in Provo, UT.

RESPONSIBILITIES:

email marketing & communications, web advertising & support graphics, possibly some print advertising

EXPECTATIONS:

- Be an expert at website UI & web marketing design

- Be an expert in cross-browser html/css development (including publishing and testing of the completed site)

- Understand targeted web marketing and be able to give suggestions

- Understand web usability and best practices

- Be proficient with the Adobe Creative suite (Illustrator/Photoshop/Dreamweaver/Flash)

- Have a clean, competent style w/ a firm grasp on designing for both form and function. Great typography skills and sense of balance.

- Have the ability to put out stellar headlines and ad copy — excellent written communication skills

-Have the ability to work well as a team, to innovate with direction, and to self-direct as needed

-Be perfectionistic, efficient, and self disciplined with great time management skills

BONUS:

- Experience with Javascript and/or PHP and eCommerce site design.

- Craft industry experience is a bonus, but not necessary if you’re willing to jump in and learn fast.

Please email links to portfolio and/or work samples along with a resume and tell us why you’re interested, why you think you’d be a good fit, and your salary expectations. Send all applications to Amy Noorda at anoorda@northridgemedia.net

[Visit this post on Scrapbook Update by clicking on its title to listen to the audio]

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My pick this week was Clearsnap’s Smooch Spritz in Vanilla Shimmer. To hear why, you’ll have to listen!

Lain Ehmann is the co-founder of Ella Publishing and a former contributing editor at Simple Scrapbooks. She’s the author of the book Snippets: Mostly True Tales from the Lighter Side of Scrapbooking, and currently blogs at Five Things.

Lain’s love of knitting is well-known – her blog URL is actually “knitandpurlgrrl.blogs.com” – which makes her the perfect scrapbooker to ask about her love of crafting to kick off our National Craft Month Q&A series!

What was the first craft you ever remember doing? At what age? And what got you started?

I have lots of crafting memories! One of the very first is when my mom used to help me make paper dolls from the Sears catalog, and then I’d cut out tons of outfits for them… We’d select a face we liked from the models in the catalog and then I’d go to town. I tried to get my own daughters interested in this DIY activity, but they just looked at me like I was nuts. They’re spoiled with the readily available fancy graphics on the computer!

Can you name all the crafts you have tried as hobbies?

This is in no particular order….

• Calligraphy
• Crochet
• Knitting
• Stamp carving
• Scrapbooking
• Sewing
• Embroidery
• Card-making
• Collage/art journaling
• Painting
• Sketching

This doesn’t count the activities I bought supplies for but never actually attempted!

What crafts do you currently do?

• Knitting
• Scrapbooking
• Card-making

I’ve taken a break from sewing but will get back into it soon! We moved recently and I haven’t had a chance to get all my goodies unpacked.

What other crafts have you incorporated into your scrapbooking?

I’ve sewn some on pages, and I once knit a mini-sock that I included on the page… but pretty much scrapping is scrapping! I do use the leftovers for my card-making, though.

What is your favorite craft & why?

Scrapbooking, definitely! It’s so versatile — I can document my other crafts if I like. It’s also relaxing for me, and a way of being creative without having a particularly artistic bone in my body. And the paper… ahhh! I love the ability to combine photos with stories (my love of writing, you know). And my family can enjoy it, too.

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