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Author Archive | Nancy Nally

Quick Card | Stamped Watercolor Butterfly Hello Card

Sometimes when I’m working on a project, another one will happen by happy accident as I’m playing and experimenting with materials. This stamped watercolor butterfly card is one of those happy accidents, a bonus project that grew out of work I did while creating another butterfly card that I made for Buttons Galore awhile back.

[Disclosure: Some links in this article are advertiser courtesy links or affiliate links that pay a commission at no extra cost to our readers when a purchase is made after a click.]

Watercolor Butterfly Card

Supplies:

  •  card blank
  • Bazzill “Walnut Cream” Smooth Cardstock [Sb.com, Amazon, ACOT]
  • Amy Tangerine “A Sweet Life” 6×6 paper pad
  • Hero Arts “Newsprint Butterfly” stamp [Amazon]
  • Hero Arts “Layering Butterflies” stamp set [Sb.com, Amazon, ACOT]
  • Ranger Tim Holtz “Abandoned Coral” Distress Ink [Sb.com, Amazon. ACOT]
  • Ranger Tim Holtz “Worn Lipstick” Distress Ink [Sb.com, Amazon. ACOT]
  • Ranger Tim Holtz “Faded Jeans” Distress Ink [Sb.com, Amazon. ACOT]
  • Scrapbook Adhesives by 3L Foam Adhesive [Sb.com, Amazon. ACOT]
  • water spray bottle

This card has a super simple background – it’s just three strips of patterned paper, with the sentiment stamped on one of them.

The centerpiece of the card is the butterfly, which the card was actually designed around. I created the butterfly while playing with my stamps and inks to see what effects I could get while creating the other card . When I created this particular butterfly, I first dabbed the stamp with a combination of Abandoned Coral and Worn Lipstick Distress Ink. Then I spritzed it with water before stamping it. The effect was a blotchy liquid look that eliminated the newsprint design filling the butterfly but I thought was still really cool. So I decided to cut out the image and ink the edges and create a card base for it.

Sometimes happy accidents are the happiest way to create! This fun little butterfly will be flitting someone’s way to say “hi” soon!

Stamp a watercolor butterfly card in 15 minutes | from www.scrapbookupdate.com

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FTC Warns Influencers About Not Disclosing Endorsements

Instagram Money

The FTC has told Instagram influencers to “show me (and your followers) the money” in a series of enforcement actions announced on April 19th regarding violations of its endorsement rules.

After what it described as a review of “numerous Instagram posts by celebrities, athletes, and other influencers”, the FTC says it has sent over 90 letters to influencers on Instagram. The letters contained a  warning that the FTC found the influencers’ posts in violation of the FTC rules regarding endorsements, and offered assistance in learning about how to correct their postings.

The enforcement action was spurred in part by consumer advocacy done to the FTC by groups including non-profit watchdog Public Citizen. The groups have been pressuring the FTC for months about a lack of transparency in influencer marketing on Instagram.

In addition to being a warning that the agency is paying attention to enforcement of the endorsement guidelines, the announcement also offered a glimpse into the agency’s interpretation of the guidelines as they apply to influencers. Some of the warnings sent to the Instagram influencers applied to posts where the relationship was disclosed, but late in a long text so it occurred after the “more” split in the text. The FTC warned the influencers that to be in compliance with the endorsement guidelines, disclosures must occur above the “more” split to ensure they are seen. In addition, the FTC warned against inserting disclosures into a long string of hashtags where they may be overlooked.

To comply with FTC product endorsement guidelines, all social media and blog references to a product must also disclose an author’s material connection to the product if there is one. The disclosure must be conspicuous, unavoidable, and occur before the mention of the product to be in compliance. Links to disclosures on another page are insufficient. For more information, the FTC offers an FAQ with more information on the endorsement guidelines.

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Design Team Call | Buttons Galore 4/30

For our readers’ convenience, Scrapbook Update publishes the full text of select design team calls, with the company name and deadline in the header.

To see a page listing all of these published calls, visit the Design Team Calls category of Scrapbook Update.

The call below is for Buttons Galore, whose social media and blog are managed by my company Nally Studios, so I will be the coordinator of the new team!


Do you like to make things with pretty buttons, beads, and sequins? You might be the perfect match for the new Buttons Galore design team!

Buttons Galore Design Team Call

Our new design team members will be working with our traditional and practical Buttons Galore brand products as well as our trendy 28 Lilac Lane line. We’ll show your creations to the world via our blog and social media channels. You’ll get exciting free products and programs to earn cash bonuses, as well as the possibility to develop partnerships for teaching and other professional opportunities.

We’re looking for four designers  (crafters of all kinds are welcome) with great blogs and engaged social media followings who want to share their talents using beautiful buttons, beads, sequins, and other embellishments! Successful applicants should have versatile craft skills, photograph projects well, be able to follow instructions, and be prompt with deadlines.

Responsibilities:

  • Serve a 6 month term (6/1 to 11/30)
  • Create 2 projects with accompanying articles per month for our blog
  • Link on your blog to our blog (design team member blog badge provided)
  • Share your Buttons Galore projects on your social media

Benefits:

  • Receive a monthly product shipment – including product you choose yourself!
  • Participate in our affiliate program with a special commission rate
  • Submit your work for publication with our products and earn cash bonuses through our design team pay-for-publication program
  • Earn by selling us your original projects to use for display at trade shows and events
  • Display your profile and blog link on our blog
  • Plus many more possible opportunities!

Application deadline is Midnight eastern time on April 30th, 2017.

To apply for the team, send the following information via email to nancy@nallystudios.com with subject line “BGM Team Spring 2017”:

Name:
Address:
Email:
Blog Address:
Facebook Account:
Instagram Account:
Twitter Account:
Pinterest Account:
Current Design Teams:
Previous Design Teams:
What Types of Crafts You Do Regularly:
Tell us about yourself:

Notification of new team members will be made on or about May 8th, and the new team will be announced on or about May 12th.

We look forward to working with our new team members!

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Update | MISTI, Project Life, Etsy, Jobs, Events & More!

The post-winter show doldrums sure are over! Lots of companies have been busy with the result being lots of news to share!

[Disclosure: Some links in this article are affiliate links that pay this site a commission at no cost to you if a purchase is made after a click.]

Endings. The Project Life partnership with Stampin’ Up! is ending. Project Life branded products will continue to be sold (while supplies last) through Stampin’ Up! demonstrators until the end of the current catalog year on May 31st, 2017.

Patents. My Sweet Petunia, the manufacturer of the popular MISTI stamping tool, was granted their application for a U.S.MISTI patent on March 21st. The original MISTI tool took the stamping world by storm in 2015 and 2016, and the new Mini and Mega sized versions together won the CHA Hot Products Award for Papercrafting products at the 2016 Mega Show.

The MISTI patent had first been applied for by My Sweet Petunia on January 13th, 2015, but was initially denied in the summer of 2016. The company was able to secure approval of the MISTI patent last month after making a revision of their original patent application.

Winners. Etsy was honored as a finalist in the first-ever “World Changing Ideas Awards” sponsored by Fast Company magazine. The online marketplace for crafters was recognized as one of the top 24 finalists out of over 1000 submissions for the idea “Economic Security for the Gig Economy“, a method of ensuring freelance and self-employed people (like their marketplace participants) have stable access to items like healthcare and retirement savings.

Extensions. Tim Holtz has announced a new line of jewelry products that will be exclusive to Jo-Ann Stores called Tim Holtz Assemblage. The line is in Tim’s signature vintage style, and many elements are recognizable as adapted from metal elements designed for his papercrafts line. The line is available now – at 50% off – on Joann.com.

 

Changes. Megan Hoeppner is leaving her role as Editor-in-Chief of Scrapbook & Cards Today magazine for personal reasons. She will, however, continue with the magazine as its Pic Tips columnist. The Editor-in-Chief position is being filled by Susan Opel, who is familiar to many in the industry from her time at the now-defunct Papercrafts & Scrapbooking magazine.

Megan Hoeppner

Megan Hoeppner (on left) and I together at SNAP Conference in 2016.

Changes, part 2. Etsy has named Rachel Glaser as its new Chief Financial Officer. She replaces Kristina Salen whose intended departure as of March 31st was announced last fall. Glaser will start work on or around June 1st, and Karen Mullane (Vice President, Corporate Controller) will serve as interim CFO. With 30 years of executive experience in finance, Glaser comes to Etsy from Leaf Group, a consumer media and marketplace company whose brands include Society 6, Livestrong.com, ehow.com, cuteness, and Techwalla.

Events. AFCI (formerly known as CHA) is partnering with SPC (Sierra Pacific Crafts) to put on a Mixed Media buying event in Salt Lake City this summer. Education will be on July 17th, and the show floor will be open July 18th though July 20th. Exhibit space is selling fast, and attendee registration opens on April 19th.

Events, part 2. It may feel like you’re barely over your jet lag from this year, but exhibit registration is already open for the 2018 Creativeworld show at Messe Frankfurt in Frankfurt, Germany. Book before April 13th for an early booking discount. More than 130 exhibitors were already signed up as of the end of March, according to Messe Frankfurt.

[Note: Messe Frankfurt and its Creativeworld show are a Scrapbook Update sponsor.]

Considering whether to go for the first time? In case you might have missed them, here’s my show reports from Creativeworld 2017:

Documenting. Ali Edwards has announced that the next “Week in the Life” project will run the week of April 17th. New digital and physical product kits are available for the 2017 project on the Ali Edwards webstore.

Teams. Graphic 45 is skipping their usual design team call for 2017, and instead have announced a group they call the 2017-2018 Graphic 45 Brand Ambassadors. The company promises that the design team call will return in 2018, but for this year, the new team includes lots of returning names from last year, with a few new ones mixed in.

Jobs:

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Getting Started with Make It Now on the Cricut Explore Air 2

Because it requires using software on a computer (or a phone app), a lot of people are intimidated initially by using the Cricut Explore family of machines. But Cricut Design Space has a built-in shortcut for learning how to do almost anything with the Cricut Explore Air 2 machine: the library of Make It Now projects!

Cricut Design Space

The Make It Now library of projects, which is what you are looking at when you open the main screen of Cricut Design Space, is like having training wheels for your Cricut Explore machine. Whether you are trying to use the machine itself, or trying a new material or accessory tool (like the stylus) for the first time, a Make It Now project will hold your hand while you do it. The Make It Now projects have been set up by the expert designers at Cricut to create an entire project flawlessly from start to finish. It takes the guesswork out of working with new tools or materials. There’s no guessing, so you can get perfect results the first time!

One very popular use for the Cricut family of machines is to cut iron-on material to create custom shirts, bags, and other items. Cricut sells an extensive palette of iron-on materials that the machine’s built-in settings are calibrated to cut. Working with iron-on, though, has a bit of a learning curve. Make It Now projects to the rescue!

Probably my all time favorite Make It Now project is the “C’est La Vie” t-shirt designed by my friend Anna Rose Johnson. This fun t-shirt features two layers of iron-on that together create the phrase and a glittered heart.

Cricut Make It Now t-shirt project

Remember, just because you are using a Make It Now project, doesn’t mean that you have to make it look exactly like the Cricut sample! Changing the color scheme is as simple as feeding different colors of material into the machine. Cricut Design Space does allow you to edit a Make It Now project – or any other one – to change the colors of elements. But on a simple two color project like this one, it’s not worth taking the time to make the change in the software. Just feed the colors you want into the machine when it’s time for each cut!

For making my t-shirt this time, I chose to make the design with white lite iron-on and pink glitter iron-on. My 13 year old daughter, who the shirt was for, is all about the pink glitter.

Cricut iron-on cutting

The Smart Set dial on the Cricut Explore Air 2 machine makes it easy to set the machine to cut Cricut Iron-On material. Just spin the dial to “Iron-on” to set it and you’re done!

Cricut Explore Air 2 Smart Set Dial

The other key to cutting iron-on material is that you have to cut your images in reverse. There is a handy checkbox alongside each layer of your design in the first cut window that you can check to have Design Space reverse the design for you. If you proceed to the final cut window with your machine set on “Iron-on”, but have forgotten to check the “mirror” box for your layers, the machine will yell at you with a bar that pops up to remind you!

Cricut Iron On WarningWhen your material comes out of the machine, and your design has been cut in reverse, it will look something like this. The plastic is underneath it on the mat, and then becomes the transfer tape to carry your design to the item you want to iron it on.

Cricut iron-on

The weeding tool makes it 100x easier to weed (remove the waste from) designs cut from iron-on material. Just use the hook part to stab a piece that you want to remove, and then pull to remove it.

Cricut iron-on weeding

To iron on your material and get good results, it’s important to pay close attention to the package instructions. Before your begin, make sure to pre-wash your item (and don’t use fabric softener) so that your iron-on will stick well.

Cricut iron-on t-shirt

It only took a few minutes to cut my Cricut Make It Now design and iron it on, but the results were gorgeous! My fashionista was very happy with the results and the new addition to her wardrobe!

Cricut iron-on t-shirt on model

Tips for Using Iron-On Material:

  • Iron-on material goes plastic side down on your cutting mat
  • Don’t forget to check the “mirror” boxes when cutting
  • Items being ironed on should be 100% cotton if possible and pre-washed with no fabric softener before ironing designs on
  • Make sure to turn the steam off on your iron
  • Use a nice firm ironing surface

This is a sponsored conversation written by me on behalf of Cricut. The opinions and text are all mine.

Creativeworld: The Language Barrier

One of the most frequent questions that I get asked about attending the Creativeworld show at Messe Frankfurt in Frankfurt, Germany, is how to get around in Germany and at Creativeworld while speaking only English.

[Disclaimer: Messe Frankfurt is a Scrapbook Update sponsor.]

The surprising first part of the answer to that question is that a lot of what show attendees will encounter, especially in places like major transportation hubs, is actually bilingual and perfectly understandable to English speakers. Even the automated rail ticket machines have a language option for English. (In Europe, remember that you’ll choose the British Union Jack flag on machines like that to access the English option.)

Believe it or not, even some of the trash cans are multilingual – like this one in the Frankfurt airport complex!

Within the Messe Frankfurt fairground itself, the signage is designed to accommodate their large populations of international visitors that come for their various shows throughout the year. Building numbers and names, arrows, and easy to understand graphics for things like the train stations and restrooms.

Cafe and restaurant menus are also bilingual, and many Messe Frankfurt staff can speak at least a small amount of English. In addition, the Messe makes most of its printed show publications on-site and the Creativeworld show app all available and readily accessible in English.

The biggest thing, however, that concerns many show attendees – especially exhibitors – is how to handle doing business in a booth when they don’t speak the local language.

In fact, many people overestimate the language barrier they will encounter dealing with international clients. English has become in many respects the common language of the world. A surprising number of people encountered at Creativeworld speak at least a little bit of English – often while apologizing for their lack of skill, which is quite humbling to hear when you don’t speak a word of their language!

But there is inevitably some language barrier to be encountered. Hiring European bloggers or designers is one way to bridge that gap (and it’s also extra booth help without the expense of travel for a U.S. staffer). In the American pavilion this year, Lou Ann Tischler of GelliArts was drawing a crowd doing demonstrations, and had a European designer that works with Gelli Arts (in the brown shirt) translating for her.

Gelli Arts demo

Another approach is to just hire a European designer to do all of the demonstrating. My German designer friend Baerbel Börn demonstrated for several companies this year, including demonstrating the new Tim Holtz Stamp Platform for Tonic Studios (below).

Baerbel Born

Of course, hiring a local staffer is no guarantee that you won’t encounter a language barrier when someone walks into your booth, since Europe has a multitude of languages and the show attracts global buyers. But it certainly can raise the odds that you will find common language ground when someone approaches your booth.

And, if all else fails…thanks to the era of the smart phone, we can all have an instant translator in our pocket with the right apps. It may not be the fastest way to communicate, but it can get the job done.

Remember, in the end, everyone at Creativeworld speaks the same native language…a love of creativity! And that goes a long way in understanding each other.

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