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Pantone Announces Color of the Year 2018: Ultra Violet!

Pantone announced its eagerly awaited Pantone Color of the Year 2018 today, and the winner is…Ultra Violet! Deep and vibrant, with underlying blue tones, this purple shade is certainly no shrinking violet.

Pantone Color of the Year 2018 Ultra Violet

Described by Pantone in the announcement as a “dramatically provocative and thoughtful shade of purple”, Ultra Violet is definitely a shade that makes a statement in fashion, home decor, and crafts.

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra-Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

Only four years ago in 2014 a much different purple shade, Radiant Orchid, was color of the year. Radiant Orchid was a much more pink tone of purple in comparison to the more blue tones of Ultra Violet.

To use Pantone color #18-3838 in Pantone’s Fashion & Home palette for TCX (cotton fabric), the color codes are:

  • RGB: 95 75 139
  • CMYK: 71 73 7 8
  • HTML: 5F4B8B

For use in graphic design applications like Photoshop, the closest match is Pantone 2096 C.

  • RGB: 101 78 163
  • CMYK: 76 75 0 0
  • HTML: 654EA3

Want to try out Pantone Color of the Year 2018 Ultra Violet in your scrapbooking projects? Check out the following products for shades that might be close:

[Disclosure: Some links below are advertiser links or affiliate links that pay this site a commission at no cost to the user when a purchase is made after a click.]

With references from Pantone to Ultra Violet embodying the “mysteries of the cosmos”, “the intrigue of what lies ahead”, the counterculture, the late musical artists Prince and David Bowie, and non-conformity, the choice of color of the year 2018 seems as much a cultural statement as it is trend derived. The choice may be an astute one for current events to come during 2018. In the political realm, purple is both the signature color of the women’s suffragette movement and a designation used to refer to states that are predominately neither Republican or Democrat. Purple is also the color of royalty, and 2018 will probably see a wave of royal fever with the highly-anticipated wedding of American actress Meghan Markle to Britain’s Prince Harry. (Credit to the brilliant Sarah Hodson’s Twitter feed for inspiring my thought processes on some of that.)

So what do you think of the Pantone Color of the Year 2018? Yay or Nay?

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8 Responses to Pantone Announces Color of the Year 2018: Ultra Violet!

  1. GabriellaB December 8, 2017 at 6:47 am #

    I am thrilled, we need a little more purple in our lives.

  2. gabmcann December 8, 2017 at 6:56 am #

    I’m not a huge purple fan but I do like this colour!

  3. Lisa Cutler December 8, 2017 at 7:40 am #

    I love purple, its my fave color but don’t see myself using this for anything. I would buy clothing or jewelry but it wouldn’t be because of the Color of the Year. It will not make an appearance in any home decor that I can even imagine. Even as a scrapbooker, I rarely reach for purple. Only one daughter even likes it. I have to wonder who picks this… Just, no…

  4. Linda S. December 8, 2017 at 9:14 am #

    Purple is my favorite color so It’s a yay for me. I’m hoping Ultra Violet it makes it into Spring and Summer clothes.

  5. Laura (@Bookworm) December 8, 2017 at 9:37 am #

    Love it — purple is my favorite color. 🙂 Thanks for the links to crafting products — I wasn’t familiar with all those delectable inks.

  6. Mindy December 12, 2017 at 1:17 pm #

    So excited for Ultra Violet. Love the color for everything, home decor, crafting, sewing, etc. It is BEAUTIFUL!!!

  7. Becca Feeken January 7, 2018 at 11:53 am #

    Nancy, I think their timing is great. I have never been a purple fan but have found my way there through the pastel shades. This comes just in time for me to embrace it! By the way, how are you doing? I haven’t seen you on FB much. Just checkin’ 🙂

    • Nancy Nally January 11, 2018 at 8:14 pm #

      Doing great, thanks Becca! I’ve just been buried in that new project I launched yesterday. So much to do!

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