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American Crafts Buys BoBunny Press

American Crafts announced on October 6th (Friday) that they have purchased Utah scrapbook wholesale company BoBunny Press from the family that founded it over 20 years ago.

BoBunny exhibiting at Creativeworld at Messe Frankfurt in 2015.

BoBunny Press was founded in 1996, on the eve of the scrapbooking boom, by Jan Lanoy. The Layton, Utah company grew to include Lanoy’s husband Don and son Matthew over the years, and today BoBunny product lines are sold in 40 countries.

“It’s bittersweet to say goodbye to the industry, the store owners and the friends that we’ve made over the years, ” says Jan Lanoy. “But with me retiring, I wanted to make sure that crafters could continue to enjoy BoBunny for years to come. I have confidence that American Crafts will do a great job of making sure that happens.”

“The Lanoys have established a wonderful brand that resonates with crafters around the world,” says American Crafts CEO Wayne Mitchell. “They have tirelessly helped built the industry, and American Crafts is proud to continue their legacy by offering BoBunny products to the craft market.”

According to the announcement, product from BoBunny will begin shipping to retailers on November 1st from the American Crafts warehouse. Until then, retailer orders will ship from BoBunny’s current warehouse. Invoices dated October 3rd or earlier should be paid to BoBunny. Invoices dated after that date should be remitted to American Crafts.

Ordering of BoBunny branded product will be available immediately through the company’s sales reps, and new product will be developed under the BoBunny brand, according to American Crafts. Some of BoBunny’s designers have been hired by American Crafts to continue the brand’s signature look and feel under the new ownership.

This is the third acquisition this year by American Crafts, which has become known for acquiring smaller companies in recent years as it has made eight previous acquisitions and signed several high profile licensing deals as well. Earlier this year, the company first acquired Core’dinations (from its previous owner Darice) in January, and then DCWV’s paper division in June.

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7 Responses to American Crafts Buys BoBunny Press

  1. Gabrielle McCann October 11, 2017 at 4:28 am #

    I’ve always liked Bo Bunny

  2. Sue October 11, 2017 at 3:54 pm #

    Oh no, not again.

  3. bearcatnat October 12, 2017 at 1:53 am #

    Ugh, I hate to see these companies being gobbled up by American Crafts! I fear it’s leading to far less variety and less competition. I love Bo Bunny. I hope they’ll retain their signature vintage look and feel.

  4. Margaret October 12, 2017 at 5:45 pm #

    Happy for Jan Lanoy’s retirement and glad that BoBunny will still be around – it’s in my Top 5 of favorites! I noticed the blog came to an abrupt halt last week. I hope it will continue – do you have any info on that?

    • Margaret October 19, 2017 at 3:50 pm #

      The blog is back – so glad!

  5. Debra Williams October 17, 2017 at 10:53 am #

    People deserve to retire. I get lots more scrapping done now that I’m retired. I wish them many happy years! I’m happy BoBunny will still be around thanks to AC.

  6. PjP October 31, 2017 at 3:12 pm #

    So glad I didn’t read this on the day it was posted: that would have totally ruined my birthday. Whenever I see another Borg take-over notice, I just want to vomit. They slime everything they touch: originality goes out the window, quality goes down the toilet and a once-distinctive product line becomes just another AC clone.

    People absolutely deserve to retire but they should not have to sell their creative soul to the devil to do it. Hambly may be gone but, as much as I miss them, I’m grateful that they made an honorable exit.

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