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CHA PaperArts | Spellbinders Celebra’tions

Spellbinders unveiled a new collection at the CHA PaperArts show last week that wasn’t just new designs but a whole new direction for the company. The collection, Celebra’tions by Richard Garay, is a break from Spellbinders’ typical style in more ways than one.

Garay’s previous position was at Stampin’ Up!, and influences from that type of style and sales are definitely visible in the Celebra’tions line. Spellbinders’ usual style is very vintage and intricate. By comparison, the Celebra’tions line is simple, cute and fun – a look that could attract a whole new segment of customers to the company.

IMG_4459The line seems especially tailored for card makers, with die and stamp sets, embossing folders, and even its own color palette of ink pads and cardstock. It is, essentially, an entire self-contained program – similar to something that you would see in direct sales, and an easy foundation for teaching classes and helping launch beginners.

IMG_4457There is also, as seen on the far left of the photo below and in the pinwheel above, a coordinating collection of patterned papers.

IMG_4458Here’s a closer look at the patterned paper in use in some cards:IMG_4460The Celebra’tions line includes all the necessary basics for card making like layering shape dies, sentiments, flowers, banners, and even twine! The darker part of the turtle in the card above is colored with a product called Silk Luster, which is a liquid shimmer ink. IMG_4461IMG_4464

 

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This rosette flower die creates a round scalloped flower with creased petals:

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Garay designed the color palette for Celebra’tions to be “cheerful, bright and yummy”. The result was a selection of a dozen happy tones that aren’t exactly pastels, but aren’t overly dark or glaringly bright either. IMG_4463The papers are available in 24 sheet assortment packs in both 8.5 x 11 or 12 x 12 sizes, or in 12 x 12 single color packs (also 24 sheet packs). In addition to the collection’s 12 main colors, there are also 12 x 12 packs available containing 24 sheets of “Whirl White” or “Cuddle Cream” as a neutral.

The display below beautifully shows the contrast between Spellbinders’ signature intricate vintage style, and the new Celebra’tions line:IMG_4471Spellbinders Celebra’tions by Richard Garay is coming soon to stores. Cardstock in 12 x 12 packs will have an MSRP of $12.99, ink pads will MSRP for $7.99, and dies and stamps will retail for $9.99-$19.99.

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7 Responses to CHA PaperArts | Spellbinders Celebra’tions

  1. Dana August 7, 2014 at 11:29 pm #

    I love this! I can’t wait until it’s in the stores and I can get my hands on it. The colors are beautiful and fun! I like the dies, too. I love my Silhouette but I’m waiting on a Big Shot to be delivered and I need dies! Thank you for keeping us updated, Nancy.

  2. Kim Russell August 8, 2014 at 3:37 am #

    Now these do look lovely, great fun to be had

  3. gabmcann August 8, 2014 at 4:13 am #

    Wow – what a fun looking range of goodies!

  4. mjmarmo August 8, 2014 at 8:33 am #

    Looks good!

  5. Marianne B in AZ August 9, 2014 at 5:27 pm #

    This is an interesting turn from their norm. I do like it!

  6. Amanda August 9, 2014 at 9:02 pm #

    I am loving it! Their normal stuff was too vintage for me. I’ve already ordered one set of dies. Anxious for them to arrive!

  7. VickyR August 11, 2014 at 1:44 pm #

    Refreshing to see a company expanding their lines and not selling out to the competition! I love Spellbinders original lines when making frilly cards and heritage scrapbook pages. But I have had issues with finding just the right embellishments and die cuts for cards and layouts for men, children and teens. Maybe I can find the right stuff in the new Celebra’tions line.

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