Stampin’ Up! has informed their consultants that they are in the early stages of launching a new direct sales company called Apostrophe S.
In a video featuring company founder Shelli Gardner and her daughter (and company executive) Sara Douglass, the new venture was described to current Stampin’ Up! consultants as a U.S. direct sales company that will sell self-contained limited edition project kits in craft areas such as paper crafting, metal, leather, wood and glass. No individual items, with the exception possibly of a few basic tools, will be offered.
Gardner and Douglass say the intent of Apostrophe S is to target an entirely different demographic than Stampin’ Up!’s current market. The new target is a young, twenty-something who is highly interested in DIY but wants convenience:
We are targeting a different market segment, and we want to see how successful we are at reaching out in an entirely new way to an entirely new audience. (Sara Douglass) Continue Reading →