Last month, for the first time, I traveled to Frankfurt, Germany to attend the annual Creativeworld show (and its sister shows, Paperworld and Christmasworld).
The shows are put on and hosted by Messe Frankfurt, the massive exhibition center in Frankfurt that also plays host to events such as the Frankfurt auto show, the world’s largest auto show. Before you can begin to really absorb the show itself, it’s necessary to orient yourself to the venue. And the Messe (as it is called in brief) is absolutely massive. It’s so large I can’t even compare it in size to any convention center that I’ve ever been in here in the U.S. A better comparison would be that the Messe is the size of a small college or corporate campus – a series of almost a dozen buildings connected by aerial walkways and a network of roads.
This road runs the length of the center of the Messe “campus” and is served by a shuttle bus service that allows attendees to move between buildings without walking huge distances in the skyways.