Lifestyle Crafts just emerged victorious last month from a lengthy legal challenge by Spellbinders over alleged patent infringement by QuicKutz and Lifestyle Crafts (after its formation and acquisition of the QuicKutz line in June 2010).
According to a representative for We R Memory Keepers, Lifestyle Crafts will still operate as an independent brand under the corporate umbrella of We R Memory Keepers. Dan Stewart, the company’s founder and president, will not be continuing with Lifestyle Crafts post-acquisition. Lifestyle Crafts’ business and warehouse operations will be moved to We R Memory Keepers’ headquarters. The company can still be reached at its pre-acquisition contact information.
We R Memory Keepers’ strength lies in its tool catalog, and this acquisition adds an important new addition – die technology – to their toolbox. Lifestyle Crafts owns the QuicKutz brand and product line, along with having strong letterpress offerings in the L Letterpress line. Letterpress, in particular, is currently skyrocketing in popularity in the industry.
“We R looked for a brand that would complement its product vision, and Lifestyle Crafts was the perfect match,” says Andrew Hiller, President of We R Memory Keepers. “Lifestyle Crafts adds perfectly to our product portfolio, which will help us innovate and inspire our consumers in new ways. It takes us both one step closer to offering products for every crafters need.”
“Our goal has always been to provide our users with the tools they need to bring the look of handmade into their everyday lives,” said Dan Stewart, former president of Lifestyle Crafts. He continues, “We R will continue to help us achieve that vision while helping us grow.”