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Archive | July 19, 2013

Craftwell Appoints Familiar Name As Chairman

New York-based Craftwell has announced that they have appointed James Thornton as Chairman of the Board.

Craftwell produces electronic die cutting machines for the craft market, along with a motorized embossing and die cutting machine called the eBosser.

Thornton is familiar to many in the crafts industry from his stint at Provo Craft, where he was Chairman, President and CEO from 2005 to 2011. Provo Craft manufactures the Cricut line of electronic die cutting machines. Since leaving Provo Craft, Thornton has been serving as CEO of Digital Art Zone 3D (aka DAZ3D), a Salt Lake City-based technology company that describes itself as “the leading publisher of personalized 3D digital characters, software and accessories for creative professionals and 3D enthusiasts.” Thornton will continue his position as CEO of DAZ3D while serving as Chairman of Craftwell, and the companies say they “expect that there will be great synergies” between the two companies in the future. Continue Reading →

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