[Disclosure: I have a professional relationship with Northridge Publishing as the Editor of Creative Retailer magazine.]
Northridge Publishing has announced that it is shifting all of its publications to all-digital publication, starting with the August 2013 issues.
Northridge is the publisher of Scrapbook Trends, Cards, Cricut Magazine, Cricut Magazine Idea Books, Create: Idea Books, Signature Series, and Creative Retailer. The company also published Bead Trends and Simply Handmade, but those two titles are being discontinued concurrent with the shift to digital publishing.
Northridge has been offering its publications in a digital format for some time as an alternative to print delivery, but as part of the shift to publishing exclusively in digital, the company will be shifting to a new digital platform. The new digital platform will initially be available for viewing issues via iOS and the web, with Android capability planned in the next few months. Highlights of the new digital format include the ability to embed video, slideshows, and animation, along with other standard digital issue functions like search, bookmarking and note taking.
Pam Baird, Editor-in-Chief, states, “We started our company over fifteen years ago with a desire to promote the preservation of memories and the creativity of paper crafting, and that continues to be our passion and the mission of our company. We celebrate the talent of our readers as we share ideas to help you create your own scrapbook layouts, cards, mini books, projects, and more. Over the past few years we have noticed a dramatic change in the way consumers are choosing to receive our publications – digital is now the preferred method of the majority of readers. To fulfill our desire to deliver our readers with the best possible content in the best possible way, we have made the decision to discontinue traditional print publishing and focus all of our efforts on providing fresh and exciting digital magazines.”
To celebrate the launch of the all-digital publishing, all digital orders placed from now until July 31 will be entered to win one of ten 1-year Northridge All-Access Passes, giving winners all 6 Northridge Publishing digital magazines every month for one year. One grand prize winner will receive a new iPad, along with a 1-year Northridge All-Access Pass. Orders can be placed on the Northridge website.