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Archive | June, 2013

Creative Memories Seeks Court Permission For Close Outs, Program Modifications

Creative Memories is petitioning the court supervising its bankruptcy proceedings for permission to hold a large sale closing out product lines, as well as for permission to modify certain company programs, including the host rewards program, the rewards club, and gift certificates.

Creative Memories says that it intends to exit bankruptcy as a “smaller, more nimble company.” Numerous court filings seem to indicate the company intends to focus on simpler memory keeping options than their current product line, and also more on digital.

In the motion filed on June 12th, the company notified the court of its intentions to hold two sales: While Supplies Last and Last Chance Orders. Both of these close-outs will be for products which will not be part of the company’s future product line, but they will be handled in different ways. Continue Reading →

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Welcome CLN Readers!

If you’ve come to Scrapbook Update from CLN Online looking for our article that Mike Hartnett referred to in his newsletter this week, you can find it by clicking here!

Thanks for visiting…I hope you take a few minutes to look around!

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Close To My Heart Announces International Expansion

Direct sales company Close To My Heart has announced that they are expanding their consultant sales network into Australia and New Zealand. Currently, the Utah-based company only operates consultant networks in the United States and Canada, although the company had been selling directly to consumers in Australia for about a year in preparation for entering the direct sales market in Australia and New Zealand.

The company is forming a subsidiary called Close to My Heart Australasia, which they expect will commence operations in Australia in July 2013, followed 30-60 days later by New Zealand. The company has purchased Creative Memories Australia’s databases of Consultant and customer names with contact information and distributor genealogy structure, after Creative Memories opted to cease operations in Australia and New Zealand as part of their current bankruptcy.

Brian O’Callaghan, former General Manager of Creative Memories Australasia, is part of the new Close To My Heart Australasia team, as are Susan Wilmot and Diane Lampert, who were both former Senior Directors of Creative Memories Australia. Continue Reading →

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Thoughts on Scrapbooking’s Identity Crisis

For several years now, the accepted conventional wisdom has been that the scrapbook industry has been declining because of technology – specifically, digital cameras and social media. Is that really the case? Yes and no.

Fifteen years ago when I started scrapbooking, film photography was still the norm. I would sit at tables at crops surrounded by women toting their latest envelopes full of pictures fresh from the processing lab that they felt like they needed to “do something” with.  They wanted to preserve them for the next generation and put them in a format where they could share them with their friends and family easily. The goal was to have no boxes and stacks of pictures, but instead to have neat and tidy albums that everyone could enjoy and share, and that preserved their photos.

Enter digital photography, and social media.

Suddenly instead of envelopes full of prints, we have folders full of pictures on our hard drives. Out of sight, out of mind – there are no longer physical objects demanding that we “do something” with them. Now, if we want a print, we have to take several proactive steps to create one.

And sharing has changed dramatically too. We can have virtual photo albums on Facebook, Flickr, Instagram, and any number of other sites, as well as post images on our blogs. We don’t need people to come to our house to see our albums. We bring our photos to our loved ones through their computers, often instantaneously when they are shot through our mobile phones. Continue Reading →

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Winner | Silhouette Portrait Machine (and promotion reminder!)

Congratulations to Crystal Moyer – she is the winner of the Silhouette Portrait machine on Scrapbook Update as part of our promotion with Silhouette of their Heat Transfer material!

If you are not the lucky winner, you can still be a winner by getting great deals on Silhouette’s machines and heat transfer materials if you use this link and use our promotion code “UPDATE” at checkout!

june2013-promo

To Get These Offers, Click Here & Use Code “UPDATE” at checkout!

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