Craftwell announced today exclusive to Scrapbook Update that they are partnering with Teresa Collins Designs on an exclusive signature collection of design products for their eCraft and eBosser machines.
“We are extremely pleased to partner with Teresa Collins and offer her exclusive collections of designs to users of eBosser and eCraft machines,” said Craftwell’s CEO, David Tse. “Craftwell products have generated significant excitement in the hobby market by virtue of their ease of use and flexibility, and we believe Teresa Collins’ outstanding designs will further enhance the creative experience for our customers.”
Teresa explained why she chose to partner with Craftwell: “In order to expand our line and showcase our designs, we wanted to partner with a strong technology company that could provide a broad range of innovations. We selected Craftwell as they have demonstrated their ability to develop products that revolutionize the industry.”
The first of the products from the new Craftwell partnership with Teresa Collins will debut at the Creative & Lifestyle Arts / National Stationary Show trade show at the Jacob K Javits Convention Center in New York City, from May 19th-22nd, 2013.
Celebrity marketing is taking over the papercrafts industry in recent years, and Ali Edwards & Silhouette have certainly proved what a celebrity can do for an electronic die cut machine. Can Teresa’s star power do the same for Craftwell?