Provo Craft announced today that they are beginning to sell single image files for cutting on the Cricut Machine through their online Cricut Craft Room software.
Initially the company is making available 200 images from some of its most popular cartridges, such as Create a Critter, Cindy Loo, and Team Spirit, but plans to add more to the selection in coming months. Images are priced at $.99/each.
The availability of single image files in Cricut Craft Room has been anticipated by industry observers since the introduction of the software, and also long wished for by Cricut users. Wide availability of single image files has been one factor in the rising popularity of the Silhouette Machine, which has been significantly cutting into Cricut’s market share.
“We put a high value on the feedback we get from our Cricut users. Many have expressed a desire for individual images, so I know that they will be as excited about this brand new a la carte offering as we are,” said Ashish Arora, CEO of Provo Craft. “The possibilities these single images bring are endless. Our Cricut users can get the exact images they need for a specific project, or they can mix and match from images across our most popular cartridges to create something wholly unique and personalized.”