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Archive | October 29, 2012

American Crafts & Becky Higgins to Partner on Project Life Production, Distribution

Becky Higgins LogoAmerican Crafts announced today that it is partnering with Becky Higgins to manufacture, sell and distribute her overwhelmingly popular Project Life product line to retailers.

Project Life had previously only been available through online retailer Amazon.com in the U.S., and through various exclusive online retail outlets overseas.

Becky launched Project Life through her company Becky Higgins LLC in late 2009. Its popularity has been overwhelming, and has inspired many similar lines from other industry manufacturers. The product line’s offerings have grown steadily with the addition of new core kits and accessories over its first 3 years. In August, Becky announced new additions to Project Life that when released in December will grow the product line to 10 core kits and 3 mini kits. The new offerings also included the product line’s first foray into themed kits, with school and baby kits being announced.

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