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Archive | September, 2012

Profile | Jason Brinkerhoff

For every “household name” in this industry, there are 100 or even 1,000 people whose names you’ve never heard. Despite their relative anonymity to consumers, many of these people have positions that wield great influence in the industry. To truly understand the industry, you need to know these people and what makes them tick.

So, starting today, Scrapbook Update is beginning a periodic series of profile interviews of some of these people, to introduce you to some of them and help you get to know them. I hope that meeting some of them enhances your understanding of how this industry operates and that you learn something helpful to your own business from their stories and insights.

Jason BrinkerhoffEven though you probably haven’t heard his name until right now, Jason Brinkerhoff has been involved in the scrapbooking industry for a dozen years, as part of a variety of companies that are familiar names to most scrapbookers. You might be surprised to hear that Northridge Publishing and Provo Craft have more in common than just Cricut Magazine.  In fact, the current President of Northridge Publishing actually helped develop the Cricut Machine… Continue Reading →

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Gallery Highlights | 9.20.2012

Welcome to the latest edition of Gallery Highlights!

This week’s finds include some gorgeous layouts and a card that are sure to inspire you. I found some fantastic designs this week and I hope you like them all as much as I do. Let’s go take a look! Don’t forget – You can click on the links to visit the layouts in their galleries and view supply lists, leave a comment for the designer, or view the designer’s other work.

Fall Berries by grandma lynnie

Lynn’s beautiful fall layout is the perfect example of the possibilities that are open with digital scrapping. She blended her photo with background paper and then blended text brushes onto the paper as well. Her large but light and airy title just adds to the perfection. The result is stunning.

Fall Splendor

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Archiver’s Pinterest Misstep Highlights Social Sharing Challenges

A minor brouhaha this week involving some Archiver’s stores’ use of content from Pinterest has once again highlighted some of the challenges for companies of navigating the internet’s social sharing websites and trends.

The story starts very simply: Archiver’s curates Pinterest boards that combine their own in-house content with content pinned from elsewhere. They apparently wanted to highlight their use of Pinterest to interact with their customers, and so they decided to encourage their stores to put their in-house Pinterest content on display in stores with an “As Seen On Pinterest” label on it. Sounds straightforward.

What actually happened was a bit different, however. Several high profile industry designers discovered that their work was on display in one of the stores, without their permission, with the Pinterest label on it.

photo used with permission

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Digital Trends | Chalkboards

Chalkboards and chalky alphabets are all over the digital scrapbooking world right now. Every week, I see a new chalkboard idea on one of the digi sites and they are cool and funky. Let’s go take a look at just a few of the chalkboard products I’ve seen lately.

Designer Digitals

At Designer Digitals, Katie Pertiet has a lot of chalk and chalkboard products in her store. Some that have caught my eye include six ready-made clustered square elements, a paper pack of basic chalkboard backgrounds in various shades of green and black, and a chalkboard alphabet set rimmed in metal.

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Gallery Highlights | 9.13.2012

Welcome to the latest edition of Gallery Highlights!

This week’s finds include some gorgeous layouts and cards that will make you ooh and ahh.  I hope you like them all as much as I do. Let’s go take a look! Don’t forget – You can click on the links to visit the layouts in their galleries and view supply lists, leave a comment for the designer, or view the designer’s other work.

It’s a Party card by Anski

I am a total fan of navy and tan, and this card combines those colors to perfection. Anski did a beautiful job combining colors here, and the crisp white embellishments really set off that color combination. And look at the little birds! I just love everything about this.

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