Where scrapbooking means business.
I suppose this speaks to the popularity of Basic Grey’s “Aspen Frost” among retailers, but I had a difficult time getting a close view of this line because everyone was checking it out! Aspen Frost is a great winter/Christmas line because it does mix elements that scream Christmas (e.g., ornaments), but also designs that are in Christmas colors but could be used in non-Christmas projects. Versatility of themed lines was a noticeable trend at Summer CHA.
About Stephanie Medley-RathStephanie Medley-Rath has been scrapbooking in the modern sense since 2002. She worked in a local scrapbook store for several years, worked as a direct seller for less than two years, and studied scrapbookers for her doctoral research. She holds a doctorate in sociology and blogs about her research and other scrapbooking topics at Scrapworthy Lives. She is the author of the e-book, The Scrapworthy Lives Guide to Market Research. She has appeared on The Paperclipping Roundtable and is on Ella Publishing's Take Twelve Design Team.
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Looking forward to getting this line! I like that the B sides are different than they usually do!
I have to say, I would have been in that crowd, checking it out! Once again, Basic Grey hits a home run.
I tend to always love the Basic Grey lines and this one is no exception…I am just drooling over it!
Love this!!! Thanks for showing all the new goodies!
I love this line – and it looks like it will go quite well with their past winter lines