I did something this weekend that I rarely do: I took a class at my local scrapbook store. All the stars were aligned to make it work out – the price and time were right, I had childcare coverage, and I was really interested in the class.
The store also promoted the class on Facebook ahead of time. Actually, they asked fans of their store who would be interested in taking classes from a particular manufacturer. I signed up as soon as the class was a sure thing.
The point of the class was to play with a specific manufacturer’s product and learn how to use it. A local store does not need the manufacturer to come in to do this for them, but it sure did make it a bit more exciting to have a manufacturer visit this little-bitty town in the middle of a cornfield.
I wound up spending about $60 on product related to the class, in addition to the price of the class. I found the class to be well worth the money and the class seemed to work well as a marketing tool for the store to get customers to spend money on product, since I’m not the only one who left with an additional purchase. There were actually three classes that day from this manufacturer, but I could only commit to taking the first class. I left the class with a mini-book containing examples of ten different techniques created using the product.
So who was this manufacturer that earned a share of my time and my cash? Tattered Angels. I had bought a couple of bottles of spray mist before and have used them, but really didn’t think I would buy many more because I just did not know all the different ways to use the product. I was also unfamiliar with the other items they make (glimmer glaze, glam, stained glass, and chalkboard). This class changed that.
Why should a local scrapbook store offer classes?
In a well-planned class, customers get hands-on experience with products they might be unfamiliar with. I learned in my class not only how to use products that I already owned, but also about products I didn’t even know existed before the class. This experience means it is more likely I will continue to buy products from this manufacturer – and from this store as they were the place that hosted the class.
Why should you take a class at your local scrapbook store?
You get to learn about and play with a variety of different products, with guidance from experts on what can be done with them. And, you might even get a special discount on the product used in the class. This small discount definitely motivated me to buy more products at my class than I otherwise would have.
Do you take scrapbook classes? Do you take them online, offline, or both? What do you like and dislike about the classes you have taken? Comment below.