Editor’s Note: Carta Bella Paper, sister company of Echo Park Paper, is going to be one of the most anticipated new companies showing product at CHA Summer 2012 in Chicago in a few weeks. Their debut product line has just hit stores. I asked guest writer Tami Morrison to take a look and preview the line for our readers — Nancy
Carta Bella Paper debuted recently accompanied by a lot of buzz in the scrapbook world. With the aesthetic of Creative Director Carina Gardner and the marketing mojo of Echo Park, this company is positioned to make a big splash on the scrapbooking scene.
I recently spent some time playing with their debut line, “Beautiful Moments“. The substantial, textured papers feature a vintage pink, gold, red, and black palette that inspire spring and summer layouts, and would also work great with Valentine’s Day photos.
“Dear Summer” layout supplies – Cardstock: Bazzill. Patterned paper: Carta Bella Paper (Beautiful Moments). Alphabet stickers: Carta Bella Paper (Beautiful Moments). Stickers: Carta Bella Paper (Beautiful Moments). Embellishments: Prima (plastic flowers, wooden button), Jenni Bowlin (chipboard banner), Carta Bella Paper (journaling card), unknown (baker’s twine).
“Take Time” layout supplies - Patterned Paper: Carta Bella Paper (Beautiful Moments), unknown (lined background paper). Stickers: Carta Bella Paper (Beautiful Moments). Alphabet Stickers: Carta Bella Paper (Beautiful Moments), American Crafts (green). Embellishments: Pink Paislee (diecut flower), Scenic Route (chipboard arrow). Punch: Fiskars (border). Labelmaker: Dymo. Paint: unknown (black).
While the overall vibe of “Beautiful Moments” is decidedly flea market feminine, I was even able to make certain elements from the collection work for a masculine sports page.
“Hello Summer” layout supplies - Cardstock: Bazzill. Patterned paper: Carta Bella Paper (Beautiful Moments). Stickers: Carta Bella Paper (Beautiful Moments). Alphabet Stickers: Jenni Bowlin. Photo Corners: 7 Gypsies. Labelmaker: Dymo. Embellishments: Unknown (carnival ticket, pompom trim).
My favorite thing about this line was the variety contained in it. Romantic flourishes and versatile dots and stripes mingle with vintage-graphic stars and numbers in a unique mix of motifs. The alphabet sticker sheet features three different fonts and colors, plus a set of numbers and two coordinating border strips.
Carta Bella will be debuting two additional new collections this summer. First up will be “Paris Girl”, designed by Samantha Walker, which will start shipping to stores in July.
Carta Bella’s Halloween-themed collection called “All Hallow’s Eve”, designed by Carina Gardner, will ship to stores in August:
Will you be checking out Carta Bella Paper’s new collections? Which one are you most excited to see?
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