Twice a year the Craft and Hobby Association (CHA) holds a trade show. I first attended CHA in the winter of 2005 when it was held in Atlanta. I attended as a buyer, as an employee of a local store. I only attended one day, and the experience was exhausting. I remember seeing lots of new product, picking up catalogs, giving feedback to my store’s owner, and doing a few make & takes.
Each time CHA comes around, professionals in the industry have to decide whether they want to attend or not. This is a big decision, because it may be very expensive to attend (depending on needs for expenses like travel, child care, etc). Not attending, though, may cost a business customers or opportunities. It can feel difficult to accurately gauge how valuable attending is for your business.
While considering whether to attend CHA, you’re probably thinking about immediate, practical things like:
- Do I have the time?
- Do I have the financial resources to travel and attend the show?
- Do I have the financial resources to travel and rent a booth at the show (if you are a manufacturer or supplier)?
- Can other people cover my responsibilities while I am away? Continue Reading →