Pinterest To Change Terms of Use

After a building online controversy in recent weeks about the content of their terms of service, Pinterest has announced this week that they are changing their terms of use to address the biggest point of concern of users and internet content producers. The site’s new terms of use will go into effect on April 6th, 2012.

Controversy had been building online about wording in the site’s existing terms of use that stipulated that users were granting the service the right to sell content that they posted to the site. This terminology was making many internet content producers and copyright holders extremely nervous about allowing their content to be “pinned” to the site, for fear of it being commercialized in some way they had no control over. Many sites were installing “no pin” code restricting Pinterest from being utilized with their sites. Backlash against the site was growing and loud, to the point that it seemed the issue was causing the site’s popularity to fall as fast as it had previously been rising.

Pinterest’s revised terms of use removes the previous wording granting the right to sell content. The revision is seemingly being warmly received by the creative community.

The policy revision also addressed another issue that had become a dent in Pinterest’s image : harmful content. Pinterest has become a popular site for curating collections of so-called “thinspo” content, that glamorizes and promotes eating disorders. Other offensive, abusive and harmful content types have also been appearing on Pinterest as well, hanging a dark cloud over the intent of the site. The site’s new acceptable use policy bans such content from the service, a ban that observers expect to see aggressively enforced.

Want to stay up-to-date on all the latest scrapbook news?

9 Responses to Pinterest To Change Terms of Use

  1. LindaBabe March 26, 2012 at 6:30 am #

    I’ve managed to survive without Pinterest so far, and probably will continue to do so despite this change. Spending more time perusing yet another internet site would cut into my scrapping, card making, gardening REAL life.

    • Debbie March 26, 2012 at 2:43 pm #

      I am totally with you, Linda!

  2. Linda McClain March 26, 2012 at 8:19 am #

    I really enjoy Pinterest. I didn’t like the original TOC but my instincts told me it was just poorly written and not the intent of the founders of Pinterest to sell others’ content. So, I stuck by them. But, I know quite a few people who deleted all their pins/boards and left them entirely. I get a lot of inspiration and information from Pinterest. When I’m researching an idea I find Pinterest more helpful now than Google searches. I’m happy when people pin from my blog, and it’s driven a lot of traffic to my blog. So, Yay! I’m happy they set things straight. Thanks for the great article.

  3. Linda McClain March 26, 2012 at 8:22 am #

    As I understand it, too, the new TOC still puts it on the responsibility of the pinner to make sure they give credit where credit is due – pin to the original blog post and from the original creator. I hope that will be enforced, too. Pinning without giving the credit to the originator of the idea is still stealing.

  4. Debbie O'Neal March 26, 2012 at 10:09 am #

    thanks for this update on Pinterest TOC. I stopped using Pinterest because of their policies so I am glad that is changing since I really enjoyed the creativity and sharing of ideas there.

    I would like to find out though what is Pinterest business reason for creating the site…where do they hope to make their money?

    • Nancy Nally March 26, 2012 at 11:55 am #

      It’s my understanding that Pinterest inserts affiliate links into items that are pinned that are from places that do affiliate accounts. So, for instance, you pin a pair of shoes from Zappo’s (I think they do affiliate?)…the Pinterest site software adds an affiliate link over the link that you pinned so that anyone who visits that link and makes a purchase gives Pinterest a commission.

  5. Gab March 27, 2012 at 2:31 am #

    I haven’t joined the Pinterest craze .. too worried about how much of a time sucker it would be

  6. Lucy March 28, 2012 at 5:26 am #

    Does anyone know if they’ve changed anything regarding the liability on the pinner that was also doing the rounds as a pain point recently? I attempted to read through the updates terms as I know a lot of pinners deleted their accounts out of fear of being sued for pinning something with the sole responsibility clause.

    Was this addressed / mentioned? I thought it might still be the same, but I only skimmed the terms so thought it was worth asking others their interpretation!

    • Nancy Nally March 30, 2012 at 5:22 pm #

      That’s a standard protection clause that’s in the TOU of every single site that allows users to post content…They’ll never change that. YouTube has a similar clause and no one is freaking about that because they’ve just never noticed it.

Let us know your thoughts!

This site uses Akismet to reduce spam. Learn how your comment data is processed.