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CHA Winter 2012 | Sketchbook by Amy Tan for American Crafts

Amy Tan’s much anticipated second signature line release American Crafts was debuted this week at the CHA Winter 2012 show. Sketchbook is filled with bright and playful watercolors in a vibrant palette. The pinks and yellows are almost neon, which is making a huge comeback right now in the fashion world. It’s no surprise that Amy picked up on this trend given her background in the fashion industry!

The line includes 24 new patterned papers and a wide range of embellishments including the die cuts and washi tape that were so popular in her previous line.

There are also two new Daybooks in the collection, one of which is spiral bound.

And I’ve not made it a secret that I have a serious scrap crush on this camera album!

American Crafts is scheduled to begin shipping Sketchbook on March 15.

Want to stay up-to-date on all the latest scrapbook news?

3 Responses to CHA Winter 2012 | Sketchbook by Amy Tan for American Crafts

  1. Lara February 1, 2012 at 9:06 am #

    I love her stuff!!! Thanks for all of these great CHA updates! I feel like I was there, well, maybe not, but I feel in the loop on all these great new products now, thanks so much!!!

  2. soapHOUSEmama February 2, 2012 at 4:58 pm #

    can’t wait to get my hands on all of this!

  3. Gab February 3, 2012 at 2:51 am #

    So cool!

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