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Archive | December, 2011

Jobs | Close To My Heart

Close To My Heart, a direct sales company based in Pleasant Grove, Utah, has several positions currently posted for hiring:

Marketing Communication Specialist

Close To My Heart, a leader in the scrapbook and stamp industry, is looking for a Marketing Communication Specialist (MarCom) to be a part of our Marketing team. This position will support the marketing team through the project management of printed and online tasks, making sure all are on time, on budget, and on strategy, as well as help define, articulate (verbal and written), and manage the strategic messaging platforms of the company. We are located in Pleasant Grove, Utah. This is a full-time, in-house position.

Duties & Responsibilities:

  • Work with internal clients to initiate all projects. Initiations include objectives, audience, unique selling propositions, supporting points, look and feel requirements, specifications, budget, timeline, milestones, and final deliverable.
  • Write marketing and strategic copy for the web and print collateral pieces while being a project team leader in the communications area to produce all written messaging for the company and partner with management team to craft branding strategies/product naming conventions, product packaging position, etc.
  • Work closely with a cross-functional team of designers, writers, instructional technologists, purchasing, product development, in-house clients, and management.
  • Deliver web-specific products and projects to include e-commerce and promotional/campaign pieces; manage a corporate website, public and authenticated site, various HTML newsletters, online surveys, image archives, and replicated website offering for the sales field.
  • Deliver print-specific pieces including training manuals, marketing publications, brochures, postcards, catalogs, advertisements, how-to publications, product packaging, banners, event collateral, and web items.
  • This position requires independent motivation and strong creative and fact-finding abilities. The position will require personal productivity.
  • The position also requires significant team interaction and leadership abilities, include strength in tact, persuasion, problem-solving, listening, customer service, and follow-though. Continue Reading →
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Review | Etsy iPhone App

So, you got a new iPhone for Christmas and want to know what is out there to turn it into a craft geek power tool?

Well, if you love all things homemade, a great first stop is the new app from Etsy, the online marketplace for all things unique and handmade. I spent several days testing the app out, and I’m pleased to report that it’s stable, easy-to-use, and oh-so-beautiful to boot! It puts the convenience of supporting small sellers and cottage industry at your fingertips, making one-of-a-kind gifts, fashion and home decor just a search-and-mobile-phone-enabled-payment away from landing on your doorstep!

The front page of the Etsy iPhone app displays a selection of hand-picked items, along with a sampling of Treasury Lists, much as the front page of the full Etsy site does. The Dancing Snowflakes list immediately caught my attention (I have just a tiny obsession with snowflakes), and I couldn’t help tapping on it to browse further.

Continue Reading →

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New & Noteworthy: Amy Tangerine

To celebrate the start of a new year, and highlight some of the latest and greatest products now hitting shelves, I’m launching a new mini-series that is a spin-off (and will temporarily replace) my Noteworthy column. “New & Noteworthy” will showcase a different brand new product or line each week, looking at its possible uses and sharing a new project created with it as well.

One of the most anticipated debuts at CHA this summer was Amy Tan’s signature line with American Crafts. The Amy Tangerine line proved itself not just pretty to look at, but very useful as well. From travel to everyday moments, a trip to the zoo to random shots of my daughters, I’ve created more than a dozen projects with this line already – which is a lot for me from one line! Indeed, I’ve found myself using it so much I’ve purchased seconds of several products. Continue Reading →

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Quick & Easy Christmas Gift Tags & Gift Card Holders

At this local outpost of Santa’s workshop, the shopping may be done but frantic work is definitely still in progress on packaging and wrapping gifts. But a frazzled brain can make it hard to get those creative juices going to create those extra little touches for holiday gifts! So what can you do? I grabbed a few sheets of cardstock stickers I had on hand and created a couple of “recipes” for tag designs that could be duplicated over and over. Problem solved!

I needed two types of tags for my gifts this year: gift name tags and tags to hold gift cards. Now my personal holiday style tends towards jewel tones and lace and vintage goodness. But all of these tags were for gifts for kids under age 12, so I knew I needed something bright and colorful and fun. And sitting in my Christmas stash I found just the thing – the Christmas Wishes and Winter Wonder collections by Bella Blvd. (Thanks to Bella Blvd for supplying the editorial samples that were used in these projects.) Even if you are over 12…who can help but feel festive when faced with multi-color penguins?

The first tags I made were the gift name tags. These followed a very quick and simple formula:

 The circular element is popped with foam tape for dimension. Continue Reading →

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Video | Making Fabulous Gift Card Holders

The days left in December, and until Christmas are quickly running out, but I’m here today with two ideas for dressing up your gift cards and putting some crafting into your giving this year.  Making use of my scrapbook supplies and having some fun while checking off my gift list is one of my favorite things to do in December!

To share my process and a step-by-step how-to for these two projects I made a video to share: Continue Reading →

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