ANW/Crestwood announced today that it has “merged its operations” with Making Memories. The parent company of the new combination will be called ANW/CreativityWorks.
There have long been rumors about Making Memories’ financial health, dating back to the staff layoffs in 2009 that included Margie Romney-Aslett. Industry concern about the company’s health had gotten so strong recently following several actions on the company’s part to liquidate old inventory that the company had even been forced to issue a public statement denying bankruptcy rumors.
Making Memories’ creative, marketing, and product development operations will continue to be run out of its current location in Salt Lake City, Utah. Shipping, purchasing and financial operations will be combined with ANW/Crestwoods’ existing operations in Lincoln Park, NJ. Dan Nelson will continue to provide creative direction as president of Making Memories, while working with ANW/CreativityWorks president Mark Caliguire “to coordinate and enhance the value and importance of each of the company’s’ brands,” according to the announcement: [Read more...]