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Archive | July 21, 2011

CHA Summer 2011 | Echo Park, My Mind’s Eye, and October Afternoon

Photographing booths at CHA is a bit like trying to photograph a hyper toddler. That is, if a hyper toddler was made of paper and stickers and constantly surrounded by people. Bending, leaning, and otherwise contorting to shoot around crowds of buyers (that you don’t want to disturb as they’re the main reason the show exists) is elevated to an art form over the course of the convention, and however hard you might try to capture every little thing in every single booth, it’s just not possible.

All that aside, booth photos are the best way that the crew at Scrapbook Update has to share with you the experience of actually being at the show. They’re not comprehensive, but they give a glimpse into the presentation of each company’s offerings. For full product photos, refer to manufacturer web sites or to Scrapbook Update’s own CHA Summer 2011 Sneak Peek page. For some serious booth eye candy, keep reading!

Echo Park has not one, but two new Christmas lines debuting at the show! Holly Jolly Christmas is a bright, cheery line with pops of pink and turquoise, and Season’s Greetings sports a more traditional red and green color palette.

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CHA Summer 2011| Spellbinders and Donna Salazar

The crew of Scrapbook Update had a fabulous fabulously busy day at CHA Summer 2011! The day started off with a pre-show press event with Spellbinders where I got up close and personal with their new Edgeabilities dies.

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The Edgeabilities debut includes six sets (MSRP is $19.99 per set) of three dies each, and the 8″ dies can be combined to create more than 70 different edging options.

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Here the staff at Spellbinders demonstrates the dies in their Grand Caliber machine which sports an 8″ track that is able to accommodate the full width of the die.

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Spellbinders is releasing a host of other new products at the show, including Grand Template box dies (yes, they really cut boxes!) and the 8″ x 11″ Grand Impressabilities- larger versions of their Impressabilities embossing template line.

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Spellbinders also showed how their dies could be used to cut sugar sheets to create edible decorations for cakes, cookies, and other confections – putting them in competition with Cricut’s Cake machine.

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After the demo I was able to get a personal demonstration from a Spellbinders staffer of how their Impressabilities can be used for creating letterpress. (Note: look for more on letterpress from Scrapbook Update in the coming weeks and months as we prepare to dive into this hot topic!)

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The Spellbinders booth was filled with gorgeous sample work, such as this layout featuring a stunning set of rosettes.

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Can you believe that those rosettes were made using this edge die?

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This lovely shaped card was made from a Grand Nestability cut that was folded in half.

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Donna Salazar has several new designs debuting in this collection, as well, and there were tons of samples of her work sprinkled throughout the booth.

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Luckily I was able to catch up with the lovely Donna, and she was kind enough to take me on a tour of her new products.

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Several of the girls in the Spellbinders booth were sporting hair accessories cut with the new Grand Peony Creations (unfortunately I didn’t get a photo of one of them).

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Donna’s new butterfly collection now comes with solid and detailed dies for a great layered look.

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Her alphabet die set coordinates perfectly with her chipboard alphabet from GCD Studios, giving crafters the ability to easily cut patterned paper to cover their plain letters. It also works well with Donna’s cardboard (produced by Zutter) to make her signature cardboard alphabets.

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These detailed Shadow Flowers dies are so versatile and could be used in so many ways on scrapbook pages, cards, or any type of paper craft.

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Perhaps the most exciting of the new releases is the addition to Donna’s original Creative Book Pages set – Creative Book Pages Two. This set can be used to create more varied and detailed pages and also includes a border die, book template die, and foldover tab tie.

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I also got a peek at Donna’s new Mixed Media Ink from Clearsnap.

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These pigment inks feature very rich colors and the long working times associated with this type of ink – perfect for mixed media and blending!

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And that was just the start of Scrapbook Update’s second day at CHA!! We’ve just barely scratched the surface of our coverage for both days, so stay tuned in the coming days/weeks for more reporting from the show floor and on the hot trends we spotted while we were out and about!

Want to stay up-to-date on all the latest scrapbook news?

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What’s Hot at CHA: Lily Bee Design

Typically, walking the floor at CHA means cherry-picking lines that are winners, finding them scattered around the floor, one here, another there. But every so often at CHA a company knocks it out of the park, introducing a whole show release of lines that are must-haves and sure to be winners with consumers. Lily Bee Design has managed that rare feat at CHA Summer 2011 with their Memorandum, Harvest Market, Jingle, and Head Over Heels lines.

Memorandum (pictured above) is the first one to grab your attention. Each of the line’s 6 double-sided patterned papers have a reverse side that is an office-style print of some sort: graph, notebook, etc. These designs are quickly becoming staples in the industry, and paired with the trend-forward designs on the front of the line, which include damask, newsprint, and lovely geometrics in a trendy pale blue and red and yellow dominated theme, these papers make a statement.

Harvest Market (pictured above), the combined Halloween/Fall/Thanksgiving line, is a versatile collection that is only themed in the embellishments, making the papers useful for a wide variety of projects – and markets. I’m looking forward to using the 6×6 paper pad of the collection to create masculine card designs with the geometric patterns in fall colors.

Lily Bee’s holiday line is Jingle (pictured above). This year they went with a traditional red and green color scheme for their holiday line, with touches of light blue like we’ve been seeing in many holiday lines at CHA Summer 2011. The small geometric patterns vary between formal and whimsical, and their scale will make them perfect for holiday card making using the 6×6 paper pad.

The final line, Head Over Heels, won’t be shipping until October 17th but CHA attendees are already clamoring for it. This love/valentine themed line features bright pinks and turquoises and black and white, along with trendy design elements like sheet music, damask and doilies. This line is going to find its way into a multitude of valentine’s day cards and mini-albums, as well as wedding and engagement scrapbooking.

The small scale of the designs in these lines’ patterns is perfect for the color blocked style that so many people are using patterned paper in lately. They can be cut up and the pattern still stays identifiable. Sized down to the 6×6 paper pads, they scale beautifully for use on small projects like cards, tags, and mini-albums.

All of the lines, of course, have accompanying embellishments and Lily Bee keeps it simple…and very usable and affordable. Their cardstock stickers, ABC stickers, and Index Journaling Cards all retail for $5 or less. The eight different alphabets, including some that are even patterned designs, on each sheet make the ABC stickers an especially amazing deal for a retail of $5/sheet. The cardstock sticker sheets combine several hot trends right now, containing banner stickers and sentiments for cardmaking. And all four collections are available as 6×6 paper pads that retail for $5.99. (Anyone who heard Paperclipping Roundtable #73 already knows how awesome I think Lily Bee’s 6×6 paper pads are!)

Releases like this one set the bar of excellence really high for everyone else. Like a perfect game in baseball, this occasional occurrence shows what is possible when talent, hard work, and inspiration intersect, and gives everyone else something to aspire to and a reason to push their game to the next level.

If you are at CHA and want to check out Lily Bee Design’s new release for yourself on Thursday, they are in booth #1252.

Want to stay up-to-date on all the latest scrapbook news?

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