What Is Heidi Swapp’s Secret?

Longtime scrapbook celebrity and veteran product designer Heidi Swapp has something new in the works! The details are being kept under tight wraps for now, but an unmanned booth at the CHA Summer 2011 show gives the tiniest of glimpses into Heidi’s latest venture.


A looped video playing in the booth, narrated by Heidi, emphasizes memories, telling your story, and the rapid pace at which life passes us by but doesn’t go into any further detail.


Press materials for this venture are just as lean on specifics, focusing more on describing Heidi’s already well-known scrapbooking style and philosophy than providing concrete details. It’s the non-text portion of the press kit, however, that was most intriguing to the staff at Scrapbook Update – could these patterns possibly be part of the new product or product line that’s currently in the works?

DSC_7585.jpgA January 2012 release date seems to indicate that whatever Heidi’s latest project is could be debuted at the CHA Winter 2012 show in Anaheim, CA. Scrapbook Update will be keeping a close eye on this development and will, as always, keep our readers up to date on the latest news.

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13 Responses to What Is Heidi Swapp’s Secret?

  1. Renee J. July 20, 2011 at 12:48 am #

    Thanks for the news! I hope we don’t have to wait till 2012 to find out. Heidi is awesome!!

  2. gela July 20, 2011 at 12:53 am #

    They know how to get your attention

  3. Cindy deRosier July 20, 2011 at 8:42 am #

    That’s a long time to tease something new. Looking forward to hearing what it is.

  4. Lacey I July 20, 2011 at 3:02 pm #

    I’m curious. I’m a blog follower of Heidi’s and i’m just waiting for a hint. I have subscribed to all things that will give me hints on what is going on…now just waiting to hear what she has in store.

  5. Jersey Girl Anne July 20, 2011 at 4:18 pm #

    anxiously awaiting the news. I love her!

  6. Linda July 20, 2011 at 6:06 pm #

    Ahh—looks like she and Jessica Sprague are doing more hybrid stuff together.
    That black poster looks exactly like something on JS site that appeared last week.

    Not to mention, how is it an un-named booth. You can find that info out simple enough.

  7. Gab July 20, 2011 at 7:37 pm #

    Very interesting – can’t wait to hear more!

  8. Katie Scott July 20, 2011 at 9:50 pm #

    Would like to see a picture of the left side of the both – more of the “make observations” layouts on the left. Can you post one?

  9. Devanie July 21, 2011 at 1:55 am #

    UnMANNED booth, not unnamed 😉

    I bet it’s some kind of Project 365 type thing.

  10. karen keiper July 21, 2011 at 2:30 am #

    hmmm, very intriguing. but i bet its a hit!

  11. Suzie July 21, 2011 at 9:37 am #

    I was at CHA and the looped video was annoying to anyone who was in that area for more than 2 minutes. I felt bad for the people in the booths next to her that had to listen to that over and over and over and over and over.

    I love you, but show up next time, Heidi!

  12. Jodee July 21, 2011 at 10:34 pm #

    Love the look of those papers. Interested to see more.

  13. Loydene July 30, 2011 at 10:35 am #

    I know that she’s signed on with Pink Paislee for more stuff … which, IMHO, is unfortunate because it is taking Pink Paislee from fresh to “old hat”.

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