Longtime scrapbook celebrity and veteran product designer Heidi Swapp has something new in the works! The details are being kept under tight wraps for now, but an unmanned booth at the CHA Summer 2011 show gives the tiniest of glimpses into Heidi’s latest venture.
A looped video playing in the booth, narrated by Heidi, emphasizes memories, telling your story, and the rapid pace at which life passes us by but doesn’t go into any further detail.
Press materials for this venture are just as lean on specifics, focusing more on describing Heidi’s already well-known scrapbooking style and philosophy than providing concrete details. It’s the non-text portion of the press kit, however, that was most intriguing to the staff at Scrapbook Update – could these patterns possibly be part of the new product or product line that’s currently in the works?
A January 2012 release date seems to indicate that whatever Heidi’s latest project is could be debuted at the CHA Winter 2012 show in Anaheim, CA. Scrapbook Update will be keeping a close eye on this development and will, as always, keep our readers up to date on the latest news.
Want to stay up-to-date on all the latest scrapbook news?
About Melissa Stinson
Thanks for the news! I hope we don’t have to wait till 2012 to find out. Heidi is awesome!!
They know how to get your attention
That’s a long time to tease something new. Looking forward to hearing what it is.
I’m curious. I’m a blog follower of Heidi’s and i’m just waiting for a hint. I have subscribed to all things that will give me hints on what is going on…now just waiting to hear what she has in store.
anxiously awaiting the news. I love her!
Ahh—looks like she and Jessica Sprague are doing more hybrid stuff together.
That black poster looks exactly like something on JS site that appeared last week.
Not to mention, how is it an un-named booth. You can find that info out simple enough.
Very interesting – can’t wait to hear more!
Would like to see a picture of the left side of the both – more of the “make observations” layouts on the left. Can you post one?
UnMANNED booth, not unnamed
I bet it’s some kind of Project 365 type thing.
hmmm, very intriguing. but i bet its a hit!
I was at CHA and the looped video was annoying to anyone who was in that area for more than 2 minutes. I felt bad for the people in the booths next to her that had to listen to that over and over and over and over and over.
I love you, but show up next time, Heidi!
Love the look of those papers. Interested to see more.
I know that she’s signed on with Pink Paislee for more stuff … which, IMHO, is unfortunate because it is taking Pink Paislee from fresh to “old hat”.