Balzer Designs, The Crafter’s Workshop To Team

The Crafter’s Workshop and designer Julie Fei-Fan Balzer announced today that they will be partnering to create a signature product line in the name of Balzer’s design studio, Balzer Designs.

The Balzer Designs line will be the first signature line produced by The Crafter’s Workshop.  Templates have been rising in popularity in the scrapbook market along with the increased interest in such mixed-media mediums as ink and paint.

Balzer, who is known for her mixed-media and art journaling work, is the co-host of the upcoming “Scrapbook Soup” show for PBS and a well-known designer, teacher and TV host. She announced today via Twitter that she is leaving the Prima design team after three years as a high profile presence there, including as a regular instructor in their “Live with Prima” class series (which she will continue to take part in despite leaving her position on the team).

Jaime Echt, Co-Founder of The Crafter’s Workshop, explained why they selected Balzer as their first signature designer:

Julie Fei-Fan Balzer is truly a renaissance woman.  I think that the term “mixed-media” was created specifically for her, she’s never met a surface or a medium that didn’t intrigue her!!  She has her own unique style and real sense of what art means to her.  Her point of view is always changing, growing and developing.  I would describe Julie’s style as a little funky, very colorful and always inspiring.  Her new line of images really complements our existing products in that we aren’t your typical stencil company.  We see our products as tools that help creative people get from “point A” to “point B”, no matter what their experience level.

The new line will consist of 18 designs, available in both 6×6 and 12×12 template sizes. The line will be launched at CHA Summer 2011 in Chicago, and will start shipping to retailers on August 1st, 2011.

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13 Responses to Balzer Designs, The Crafter’s Workshop To Team

  1. milkcan June 9, 2011 at 10:33 pm #

    Great write up, Nancy! Thank you!

    • Nancy Nally June 10, 2011 at 9:38 am #

      You are so welcome Julie! I’m betting your templates will be one of the must-see things at CHA!

  2. Colleen June 10, 2011 at 8:41 am #

    Nancy – Love the new avatar. It does look like you have lost a lot of weight though.

    • Nancy Nally June 10, 2011 at 9:36 am #

      Thanks for noticing Colleen! I have in fact lost almost 80 pounds in the past couple years.

  3. Cindy deRosier June 10, 2011 at 9:38 am #

    I was wondering what new thing Julie had up her sleeves! How exciting- I love Crafter’s Workshop and can’t wait to see what Julie has designed for them.

  4. Sherri P eh June 10, 2011 at 10:02 am #

    What a perfect pairing! Can’t wait to see Julie’s new designs!!

  5. Mary L June 10, 2011 at 10:44 am #

    ooo ooo ooo, I can’t wait to see what she has up her sleeve!

  6. Karen Poirier-Brode (Ladydoc) June 10, 2011 at 11:31 am #

    Very exciting news!

  7. sara June 10, 2011 at 4:33 pm #

    ahh! I can’t wait. Julie peeked some of the patterns on her blog the other day and SO IN LOVE. amazing! (is she!)

  8. Gab June 10, 2011 at 10:33 pm #

    Wow can’t wait to see !!! I love Julie and I love Crafter’s Workshop too!

  9. Beth in OK June 13, 2011 at 12:39 pm #

    Wow! A marriage made in Heaven!

  10. Alyssa June 13, 2011 at 2:59 pm #

    I’m looking forward to the templates. I am loving templates these days (and just recently bought four 12 x 12).

  11. vicki June 23, 2011 at 10:46 am #

    Well, FINALLY Miss Julie has a line! I first caught her work on Scrapbook Memories on PBS … 2 or 3 years ago? (Not sure of timeline) but gosh what a breath of fresh air she is. She has some great ideas that “I” think – is great for those who are new in scrapbooking & mixed media or for someone who has been at this craft and hobby for years! Way to go Julie, I can’t wait to see your products.

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