In a move that surprised most in the scrapbooking world, House of 3 announced via their blog Monday that they are shutting down the popular scrapbook design collaboration.
House of 3 was founded in 2009 by Janet Hopkins, Heidi Swapp and Rhonna Farrer. The company originally sold only digital products through their website. At CHA Summer 2010, House of 3 expanded into paper production when it launched a licensed line of products with Pink Paislee. House of 3 has produced three total collections with Pink Paislee: Parisian Anthology launched at CHA Summer 2010, and Daily Junque & Soiree launched at CHA Winter 2011.
Co-founder Rhonna Farrer had already announced on her blog three weeks ago that she was departing House of 3. Following her departure, the remaining co-founders decided not to continue House of 3, resulting in Monday’s announcement.
The House of 3 website will be available through May 31st, 2011 so that the company’s digital customers may secure all of their purchased downloads. Their digital store will be holding a 50% off sale through May 8th so that House of 3 fans may make last-minute purchases before the company’s digital products are retired from public sale.
Paper forms of House of 3 products will continue to be available from Pink Paislee through 2o12. House of 3 designer Rhonna Farrer told Scrapbook Update that House of 3′s Pink Paislee released lines moving forward will be already created designs previously available only in digital from House of 3.
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