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House of 3 Shutting Down

In a move that surprised most in the scrapbooking world, House of 3 announced via their blog Monday that they are shutting down the popular scrapbook design collaboration.

House of 3 was founded in 2009 by Janet Hopkins, Heidi Swapp and Rhonna Farrer. The company originally sold only digital products through their website. At CHA Summer 2010, House of 3 expanded into paper production when it launched a licensed line of products with Pink Paislee. House of 3 has produced three total collections with Pink Paislee: Parisian Anthology launched at CHA Summer 2010, and Daily JunqueSoiree launched at CHA Winter 2011.

Co-founder Rhonna Farrer had already announced on her blog three weeks ago that she was departing House of 3. Following her departure, the remaining co-founders decided not to continue House of 3, resulting in Monday’s announcement.

The House of 3 website will be available through May 31st, 2011 so that the company’s digital customers may secure all of their purchased downloads. Their digital store will be holding a 50% off sale through May 8th so that House of 3 fans may make last-minute purchases before the company’s digital products are retired from public sale.

Paper forms of House of 3 products will continue to be available from Pink Paislee through 2o12. House of 3 designer Rhonna Farrer told Scrapbook Update that House of 3′s Pink Paislee released lines moving forward will be already created designs previously available only in digital from House of 3.

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8 Responses to House of 3 Shutting Down

  1. Renee J. April 14, 2011 at 1:16 am #

    ‘Wishing these three sweet ladies all the best in the future endeavors!!

  2. Scrapbook Obsession April 14, 2011 at 3:32 am #

    Sad news but wishing all 3 ladies the best in their futures!
    ~Erika

  3. Gab April 14, 2011 at 9:53 am #

    Gosh so many changes going on in the industry

  4. Jean April 14, 2011 at 10:32 am #

    Nancy, when I clicked on the House of 3 link my computer blocked the link and said there was a virus contained in the site link. You may want to investigate this further. Thanks.

    • Nancy Nally April 14, 2011 at 11:56 am #

      The link works fine for me in Chrome…may be something erroneous in your virus software?

  5. JillT April 14, 2011 at 11:02 am #

    Aren’t some house of 3 girls and Margie “connected” some way? I’m waiting to hear Margie’s new plans and now I wonder if some of these girls will be collaborating.

    • Nancy Nally April 14, 2011 at 11:57 am #

      Rhonna says she has no specific plans for new projects at the moment. She’s really good friends with Margie.

  6. Jo Northagen April 29, 2011 at 9:19 pm #

    The same thing happened to me just now.

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