Pantone Announces Color of 2011

Pantone has announced its 2011 Color of the Year. The color is Pantone 18-2120, known more familiarly as “Honeysuckle”.

Described by the company as a “reddish pink” the tone definitely plays into the ongoing vintage theme in the scrapbook industry. Because it also coordinates well with the 2010 color of the year, turquoise (which was seen widely in scrapbook products the past year) we’ve actually already been seeing some of this tone in product lines that are already on store shelves.

Examples of some recent scrapbook product lines that feature a Honeysuckle pink tone include:

Those are just a few examples of where you may have seen recently a color that has definitely been a building trend in the industry.

According to Pantone, the shift from turquoise reflects a shift in peoples’ mindsets, presumably a reflection of the slowly recovering economy. It says that turquoise represented escape to many people (being the color of tropical waters). In contrast, Pantone describes 2011’s Honeysuckle pink using words like “verve” and “vigor”, and describes how the 2011 color palette helps energize people to deal with the ongoing challenges we face.

Pantone’s report from Fashion Week in the Fall of 2010 says that we should also expect to see the following colors dominate the spring of 2011:

  • Coral Rose
  • Peapod
  • Beeswax
  • Silver Peony
  • Russet
  • Regatta
  • Blue Curacao
  • Lavender
  • Silver Cloud

Lavender and gray were already very evident in some holiday scrapbook collections, most notably “Mitten Weather” from Cosmo Cricket. The two neutrals in the collection, gray and brown, have actually been rising trends for awhile in scrapbooking (reference: everything created by Tim Holtz). In fact, the few product lines recently that have used black as a neutral (Cosmo Cricket’s Circa 1934, Jenni Bowlin’s collections) have really stood out because they’ve become so unusual.

Overall it looks like the spring color palette predicted by Pantone (and played out at fall fashion week in the spring 2011 fashions) will continue the industry’s recent love affair with all things vintage.

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5 Responses to Pantone Announces Color of 2011

  1. Gab December 9, 2010 at 10:33 pm #

    Thanks for that Nancy … I’m not normally a huge pink fan but I like that colour!

  2. Katherine M December 10, 2010 at 8:07 am #

    wow! looks like the colors I usually wear are finally in style! I’ve never followed fashion but it is kind of cool to be in before in is in! if ya know what I mean! : )

  3. flowerdisco December 10, 2010 at 8:53 am #

    love these new colors too. thanks for the SCRAPBOOK UPDATE! wink-wink

  4. Marissa December 10, 2010 at 11:13 am #

    SOOOO pretty!

  5. Brenda Jones December 10, 2010 at 1:08 pm #

    Oh, I am absolutely totally excited. Pink is my absolute favorite color. I call it “My Happy Color”, and I actually have a favored fancy overshirt bought two yrs ago that is Pantone’s “Honeysuckle. The whole range of colors for Spring 2011 are awesome. It’s so amazing how we see “The Chosen Colors” show up everywhere, from clothing to home decor, and into our scrapbooking even. Thanks for this info, Nancy.

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