Viral marketing doesn’t hit the scrapbook industry very often. Provo Craft has accomplished it a few times with Cricut launches, specifically with their Gypsy product launch. But it’s truly a rare accomplishment for a scrapbook marketing campaign. In truth, few companies even attempt to create a truly viral promotion.
But if you’d like to see a perfect example of viral marketing done right, you need to see the holiday music video just put out by Scrapbook.com called “It’s Always Sunny In Here”. The only way to describe it is to say think about a combination of Glee and Mad Men in theme…It’s been the toast of Twitter the past few days – the true stamp of a campaign gone viral.
What makes the video the perfect viral marketing piece? First, it is downright fun! You can’t help but smile watching it. You want to watch it over and over, and tell your friends to watch it because you know they will smile too. You absolutely do not feel like you are watching an ad – which then leaves you with a positive feel about the company. This video is not only great marketing for Scrapbook.com – they’ve added in some subtle specific product mentions, so they’ve provided some marketing for their vendor partners too.
This sort of marketing is drastically under-utilized in the scrapbook industry (both the video and the viral aspect of it). More businesses should consider trying projects like this…the return on investment can be very high.
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I agree! I actually had the link sent to me before I saw it on the net.!!!!
I have watched it more times than I can count. I even sent it to my husband and he loved it, even as a non-scrapper. He watched it a few times and sent it on to a few male friends. They did an amazing job.
Too cute!
I loved it. I heard about it from friends before I actually got the email. Very well done!
I agree. I absolutely loved it and wanted to sing along.
I loved the video, and have shared it with everyone that would listen to me. What an upbeat ad. And Terri, I DO sing along, and sing long after it is over. It is that catchy.