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Archive | December 3, 2010

Family Tag Feud: Day 3

After an afternoon and evening of creative busyness in our house, it is time for Family Tag Feud again!

Mike and I are overwhelmed by the number of people who have been playing our little game along with us. You can not possibly have any idea how much it means to share this with all of you…Thank you!

We’d like to once again thank Tim Holtz for inspiring us to do this with his 12 Tags feature on his blog. Today’s tag was his best yet of 2010 and made us both feel like the total tag amateurs that we are. And of course it left me drooling over several products of his that (hard to believe it’s possible) I somehow haven’t bought yet.

With that said…let’s look at today’s tags!

Tag #1:

Supplies:

#8 Blank White Tag
Cricut Cartridge (Graphically Speaking)
Tim Holtz Distress Ink in Pumice Stone, Tumbled Glass, Faded Jeans, Black Soot, Stormy Sky, Chipped Sapphire, and Dusty Concord
Tim Holtz Distress Crackle Paint in Clear Rock Candy and Picket Fence
Inkadinkado Reindeer Wood Stamp
Stampendous Black Detail Embossing Powder
Tim Holtz Distress Embossing Powder in Weathered Wood
Stampin’ Up! Winter White Embossing Powder
Ranger Glossy Accents
Hero Arts Clear Stamps (Holiday Sayings)
Tim Holtz Distress Stickles in Rock Candy
Ranger Mini Mister
Autumn Leaves – Swirl stamp
Recollections by Michaels Adhesive Rhinestones – Star
Miscellaneous Black and White Ribbon

Tag #2:

Supplies:

Ranger Inkssentials #8 Manilla Tag
Tim Holtz Distress Ink in Old Paper, Antique Linen, Tea Dye, Bundled Sage, Vintage Photo and Fired Brick
Stacy Stamps – May #405AA
Tim Holtz for Stamper’s Anonymous Rubber Stamp – Journey
Making Memories Rub-On Alphabet – Beach – Red
American Crafts Glitter Buttons (Earth Tones)
Ranger Mini Mister
DMC Embroidery Floss
Ribbon (unknown)
Tim Holtz Idea-ology Tiny Attacher
Tim Holtz Idea-ology Philosophy Tags
Tim Holtz Idea-ology Trinket Pins
Making Memories Passport Clear Stamps
Ranger Super Fine Detail Embossing Powder (Clear)
Tim Holtz Distress Embossing Powder in Pine Needles
Autumn Leaves Clear Stamps (unknown flourish)

So…

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Help BasicGrey Help A Family In Crisis

It’s easy to forget during the joyful holiday season that others’ lives may not be so joyful. Bad things don’t stop happening in the world when the halls get decked for the holidays…

BasicGrey has just announced that they are holding a charity event on their website from now to Dec. 5th, to help a family close to them that unfortunately knows this all to well:

On November 28th, three young boys–Ivan 16, Javier 14 and Bryant 12, friends of BasicGrey’s own Joanna, lost their only surviving parent in a tragic car accident. The boys lost their father earlier this year to cancer. Needless to say that upon hearing this news our hearts sank and then we asked ourselves- “What can we do to help?”  Among other things we have decided to donate proceeds to this family from all the digital purchases and the sale of our featured class kits (now priced at $15) from 12/3/2010 to 12/5/2010. By doing just a little shopping (and who doesn’t love shopping?) you will be doing a lot of good.

If you’re a BasicGrey fan who’d like to help, please take a few minutes to shop the digital store or the class kits.

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Viral Marketing In Action

Viral marketing doesn’t hit the scrapbook industry very often. Provo Craft has accomplished it a few times with Cricut launches, specifically with their Gypsy product launch. But it’s truly a rare accomplishment for a scrapbook marketing campaign. In truth, few companies even attempt to create a truly viral promotion.

But if you’d like to see a perfect example of viral marketing done right, you need to see the holiday music video just put out by Scrapbook.com called “It’s Always Sunny In Here”. The only way to describe it is to say think about a combination of Glee and Mad Men in theme…It’s been the toast of Twitter the past few days – the true stamp of a campaign gone viral.

What makes the video the perfect viral marketing piece? First, it is downright fun! You can’t help but smile watching it. You want to watch it over and over, and tell your friends to watch it because you know they will smile too. You absolutely do not feel like you are watching an ad – which then leaves you with a positive feel about the company. This video is not only great marketing for Scrapbook.com – they’ve added in some subtle specific product mentions, so they’ve provided some marketing for their vendor partners too.

This sort of marketing is drastically under-utilized in the scrapbook industry (both the video and the viral aspect of it). More businesses should consider trying projects like this…the return on investment can be very high.

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