Archive | October 25, 2010

CHA Summer 2011 Returns To Rosemont

The Craft & Hobby Association has announced that the CHA 2011 Summer Conference & Trade Show will once again be returning to the Donald E. Stevens Convention and Conference Center in Rosemont, IL. The trade show will take place from Tuesday, July 19th through Thursday, July 21st, with the conference beginning on Monday, July 18th.

“At CHA, we pride ourselves in our ability to listen to our members and develop meaningful trade shows and programs that contribute to our members’ success and growth in the industry,” explained Steve Berger, President and CEO, CHA. “After examining the success of the recent Summer Show and evaluating the results of the 2010 Summer Show Post-Show Attendee and Exhibitor Surveys, it becomes easy to see that our members and attendees overwhelmingly support, attend and exhibit at our Show in Rosemont.”

The announcement of the return to Rosemont, the show’s traditional home, for a second consecutive year after the experimental move of the show to Orlando in 2009 came with a caveat for Rosemont fans from CHA, however. According to the association’s announcement, “While the Summer Show will likely remain in Rosemont for the next few years it is also likely that CHA will move the Summer Show once every three to four years to keep it fresh and to keep negotiated rates as low as possible.”

CHA also shared some statistics in the 2011 show announcement about the CHA Summer 2010 show, including:

  • Square Footage: Up almost 9% from 2009, to 74,698 sq. ft.
  • Exhibitors: Up 10% from 2009
  • New Exhibitors: 31% of exhibitors were new
  • Attendance: 16.7% increase in total attendance, and 38.5% increase in buyers, over 2009
  • International: 11% of buyers were international

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Retailers – Need Promotional Idea For The Holidays?

Any retailer who has ever asked me for advice about marketing their business or about what they should do at the CHA shows, has likely heard me rave about the genius of retail consultants and speakers Kizer & Bender. In their writing, seminars & consulting, Rich Kizer and Georganne Bender deliver advice to retailers that is very doable and makes sense for businesses of all sizes. And as a bonus, they never fail to do it in an entertaining way!

The critical holiday sales season is right on top of us, and retailers must take advantage of it to be successful. As usual, Kizer & Bender are here to help, with their new e-book “Jingle Bells Christmas Sells: Events, Promotions & Tips for the Holiday Season“, available on their website for $24.95. Co-authored with their Australian counterpart, Debra Templar, the book is designed to give retailers all the tools and information that they need to maximize their holiday sales and have a successful holiday retail season.

Why is a successful holiday season so important to retail businesses? According to Kizer & Bender, the holiday season quarter accounts for 36% of a retail business’s sales, and represents the highest level of profitability for those businesses. Get the holidays wrong and your whole year is wrong. Do you know the origin of the term “black friday”? It’s called that because the sales on the Friday after Thanksgiving were usually when most retailers finally became profitable for the year.

The holiday season is a critical time for retailers. Don’t turn down the chance to get wonderful marketing advice from seasoned experts like Kizer & Bender and Debra Templar when you can most use it.

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