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MemoryWorks Selling Simple Stories Kits Wholesale

Direct sales company MemoryWorks has announced to consultants that it has begun selling its signature line of products, Simple Stories, wholesale to scrapbook retailers. The product line already went on sale today at Scrapbook.com.

Simple Stories, which was reviewed by May when it debuted earlier this year, capitalizes on the current trend toward simplified scrapbooking using divided page protectors. Major competitors would include products such as Project Life by Becky Higgins. To date there have been two Simple Stories lines released: Life Documented, which debuted in the spring of 2010, and ele.ment.ary, which was the Fall 2010 edition of the kit. The ele.ment.ary line featured not only the basic kit, like Life Documented, but the addition of several available add-ons of sticker sheets, journaling jots, and a 12 x 12 paper pack.

MemoryWorks’ move to start wholesaling product they’d already been selling directly to consumers is reminiscent of kit club Studio Calico’s starting to wholesale their private label product in 2009 – a move which has been very successful by all appearances.

The selling of the Simple Stories line via wholesale means that the company’s consultants no longer have an exclusive on selling the product line. Reaction so far from consultants contacted by Scrapbook Update seems to be muted. To cushion the blow of losing their exclusive, the company is offering consultants an additional 5% commission on selling the Simple Stories products.

Retailers interested in carrying the Simple Stories line can visit MemoryWorks’ new wholesale website.

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2 Responses to MemoryWorks Selling Simple Stories Kits Wholesale

  1. flowerdisco October 7, 2010 at 9:36 am #

    Nancy…I am always so happy to read your column. I feel always on top of the latest scrapbooking news. This Memory Works collection is adorable. I never saw it before and I never knew about this company either or maybe I did but forget. Too many out there to remember all :)

    I also listened to one of the paperclipping episodes the other day while crafting for FIRST TIME and I loved it. I am a subscriber to their podcasts episodes but never took the time. I think from now on I will listen to you guys while I scrap, lol.

  2. Lori Brown October 12, 2010 at 2:29 am #

    They would better serve their consultants by offering a lower price through consultants, or a time delay on retail availability. Close To My Heart has done this successfully with Jeanette Lynton’s popular sketch/pattern books. They are available to us as consultants for a full year prior to being available in retail stores, and at that point they are available for $21.95 through consultants as opposed to the retail price of $29.95. MW is doing its consultants a disservice by offering the same products at the same time through different channels. They already sell retail products; why dilute their brand more by offering previously-exclusive products through retail channels?

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