Archive | September 20, 2010

ScrapHD Acquired By Michaels

Online scrapbooking application ScrapHD, which shut down on July 31st, announced today that it has been acquired by Michaels Stores, Inc.

The ScrapHD website allowed users to combine their photos with design elements from scrapbook companies such as American Crafts, Jenni Bowlin Studios and My Minds Eye to create photo books, greeting cards and posters.

“We have focused on building an application that gives scrapbookers the ability to really customize their pages and books in an online world with an application that is intuitive and easy-to-use,” said Ross Petersen, President and co-founder of ScrapHD. “Michaels can take the ScrapHD technology to the millions of Americans who are interested in preserving their digital photos in a fun and creative format.”

“We believe existing and future Michaels customers will love this application, featuring more than 10,000 pieces of digital creative content and an easy-to-use interface that appeals to beginners and experts alike,” said Michaels CEO John Menzer. “Digital photo booking and digital scrapbooking are an important part of Michaels’ strategy to continue as a world-class leader in the arts and crafts industry.”

The companies indicated in the announcement that ScrapHD’s website will remain closed until 2011, when it will re-launch under the banner of Michaels Stores with both free and premium content. One possible new feature for ScrapHD has already been hinted at in the acquisition announcement with the mention of customers having the ability to have their photo books delivered to their local Michaels store.

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CHA Announces Change To Conference Format in 2011

The Craft & Hobby Association announced today a major change to the format of the trade events it hosts, starting with the upcoming Los Angeles event in January 2011.

Beginning with the January 2011 event, the shows will be renamed from the Craft & Hobby Association Convention & Trade Show to the become the Craft & Hobby Association Conference & Trade Show. The new name for the event is a reflection of the new direction being mapped for the shows by CHA, with a larger focus on education and networking than in the past.

Although members are reporting in surveys to CHA that they believe education should be a top priority of the association, 42% of members also report that they have never participated in any CHA education. Schedule conflicts and price are reported in surveys as the common barriers to taking part.

To provide more access to educational options for show attendees, CHA will implement a new conference model starting with the January 2011 show. For a $25 fee (waived for exhibitors), attendees will get unlimited access to all seminars, workshops and special events, including the keynote presentation, welcome reception and international reception.

The trade show floor hours will be altered to allow more flexibility for educational time. The show hours the first three days of the show (Sat/Sun/Mon) will be from 10am to 6pm, allowing more time in the morning for education and networking while still providing a full eight hours of trade show time.

“We believe the new Conference model and Trade Show enhancements are very valuable new benefits to our members,” said Steve Berger, President and CEO of CHA. “They were designed to help all attendees and exhibitors take advantage of as many educational and networking opportunities as possible without the burden of additional costs.”

“Having unlimited access to valuable business education and networking opportunities will provide CHA members with the information and insights they need to successfully navigate challenges and grow their businesses during challenging economic times,” explained Michael McCooey, CHA Board Chair.

For more information on planning for CHA Winter 2011, visit Scrapbook Update’s CHA Winter 2011 planning page.

Going to Los Angeles for CHA Winter 2011? Check out the newly updated Frommer’s guidebook to Los Angeles on

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