Editor’s Note: Swag is not only a big part of trade show culture. It’s a big part of trade show marketing. Guest blogger Betsy Burnett toured the CHA Summer 2010 show floor for Scrapbook Update, to find out who was doing what. Given the marketing budget cuts brought by the current economy, Betsy found a surprising amount. Here’s a look at who was doing what.
The crowd was gathered in the booth, waiting expectantly for the prize drawing to start, when the announcement of a company VP’s birthday starts the group singing. Then came the announcement of “The first person to kiss him on the cheek will get a prize.” A lady in the crowd took them at their word and ran to kiss the birthday boy on the cheek much to the amusement of the crowd (and embarrassment of the recipient.) The reward for her efforts? A new Cricut cartridge.