This individual will be a marketing champion within Information Management & Identification for Specialty Labels and Cards. This individual will have product line management accountability for Specialty Labels and Cards, which includes fabric transfers, printable note cards, crafts & scrapbooking products and e-media products. Specific responsibilities include business reviews and developing strategies and marketing plans for this business in close collaboration with the BU senior management, sales, supply chain, and other functional areas. This person will own execution of agreed upon strategies and programs. This may include: new product development, product line extensions, product refinement, new distribution, cost reductions, concept development, market research, pricing, competitive and category analysis. This person will also be instrumental in identifying and developing the marketing elements to support these programs such as packaging, merchandising, consumer promotions, etc.
Position Available: Avery Dennison Product Manager
Nancy Nally is the founder & editor of the websites Scrapbook Update and Craft Critique, and the owner of Nally Studios LLC (formerly Balalaberry Media). She's also the Editor of Creative Retailer magazine, and writes the magazine's "Modern Business" column. Her self-paced class "Pro Press Releases" is currently available from Big Picture Classes, and she can be seen appearing in the second and third seasons of the PBS series "Scrapbook Soup".