What is the Cricut Circle?

And it is time for the summer madness to begin. Specifically, the latest viral marketing campaign for a new Cricut product.

Love or hate them and their products, you have to respect Provo Craft's ability to build viral buzz in advance of new Cricut product introductions. (Although, in some cases, as with the Gypsy last year, this can have unintended consequences when the lack of details provided about the Gypsy in its campaign lead to a lot of consumer concerns about how it handled cartridges.)

Die cutting, both manual and electronic, is going to continue to be one of the most hotly contested product categories in the industry for the foreseeable future. So what is Cricut bringing to the battle at CHA Summer? I have no idea. But this splash screen is now up on their website at a subdomain called circle:

So, let the speculation begin...