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ANW/Crestwood Buys Creativity Inc. Scrapbook, Decor Brands

ANW/Crestwood, the parent company of brands such as Paper Adventures and TPC Studio, has announced that its deal to acquire most of Creativity Inc’s brands is now final. Creativity Inc. brands Westrim Crafts, Autumn Leaves, DMD, Crop in Style, Hip in a Hurry, Room Relish and Paper Bliss are all now a part of ANW/Crestwood.

Creativity Inc. had previously announced in February that it was selling its scrapbooking brands and its Hip In A Hurry brand to ANW/Crestwood. Shortly before that announcement, Creativity Inc. was seen clearing out the remaining inventory for those brands at CHA Winter 2010 and had indicated to Scrapbook Update it planned to shelve the brands.

Creativity Inc. is retaining the rapidly-growing Blue Moon Beads brand.

At ANW/Crestwood, the Paper Bliss brand will become part of the TPC Studio product group. The rest of the newly acquired Creativity Inc. brands will be made into a new ANW/Crestwood unit called CreativityWorks. This unit will be based in the Los Angeles area and will operate in parallel to the company’s existing consumer units, TPC Studio and The Paper Company. Executive Vice President Nick Lazarou and Vice President Abbey Blaszczyk will run CreativityWorks for ANW/Crestwood.

For 2010, an agreement between the two companies will have product shipping continue out of the Creativity Inc. location in Van Nuys, CA. By the end of the year, however, ANW/Crestwood anticipates consolidating shipping for all of its units in one location. CreativityWorks will continue to operate a Hong Kong procurement office as Creativity Inc. has historically done for the purchased brands.

In a statement, ANW/Crestwood President and Co-CEO Mark Caliguire said, “We have acquired a business with a long history in the craft market, with brands that have been mainstays for years, but more importantly, this new company is comprised of a group of people with energy, creativity, product knowledge and a desire to continue to broaden into a number of new markets while expanding our core craft business”. He added, “I am excited about the sourcing expertise we have acquired and how well this will integrate into our current product teams.”

EVP Nick Lazarou stated, “The owners of ANW/Crestwood bring a new commitment to energizing this business. We have been given the green light to take this to another level with the commitment of the financial and creative resources necessary to make CreativityWorks a consumer products company to be reckoned with.”

Added VP Abbey Blaszczyk, “We have been working on designs, licenses and sales strategies to execute in anticipation of the finalization of this deal, and we are ready to hit the ground running with numerous product presentations in an array of consumer retail channels”.

ANW/Crestwood has a large booth (#1623) reserved for CHA Summer 2010 in Chicago.

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5 Responses to ANW/Crestwood Buys Creativity Inc. Scrapbook, Decor Brands

  1. stumpedagain May 14, 2010 at 9:05 am #

    “will continue its Hong Kong procurement…” Remember when this industry was US based, friendly, and thriving? I find it hard to be excited anymore about a Scrapbook Industry that continues to drive independents (the backbone responsible for cultivating the industry) and US manufacturers out of business with big box dollars and overseas sourcing. Am I alone? Is this “just business”?

    • Nancy Nally May 14, 2010 at 11:36 am #

      Actually, there has been a trend to bring a lot of things back to the US lately. A lot of stamps and paper in particular are being produced in the US again, due to it shortening production times and shipping becoming expensive.

      It is unfortunately still cheaper to produce a lot of the goods overseas, though. But this isn’t just the scrapbook industry. It’s all industries that are turning to overseas sourcing due to the economics of manufacturing.

  2. zanne koller May 14, 2010 at 10:30 am #

    stumpedagain, I agree, not only have we done this with the Scrapbooking, but so many industries, this is one of the many reasons why the U.S. economy is the way it is. We keep sending all of our business to China, what jobs will we have left in the U.S? Does seem like a Catch 22. I know U.S. scrapbookers would be willing to pay more for products made here in the U.S., but with unemployment and wages being cut, they have to watch their bottom line. So frustrating!

    I remember when Crop-in-Style was a family business. Unfortunately, the wife passed away and they sold the company. Look how many times it has changed hands since. And now the product is made in China.

  3. Mary Mitchell May 14, 2010 at 5:42 pm #

    I take a serious look these days at my purchasing options. If I have to pay a little more for the same quality……or better………I buy “Made in the USA”

  4. Rene May 15, 2010 at 4:04 am #

    I’m saden by this for all.. We are giving up all our rights to MADE IN USA.. Look for all the problems we created by giving our rights to china.. Shame on America!!!

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