A lot of scrapbooking education and evangelism – important marketing for the industry – takes place through the efforts of local scrapbook stores. Yet those stores are becoming few and far between in many areas, even in places where there used to be many of them.
For most of the time that I’ve lived where I am now, it has been an hour-long one way commute to get to a local scrapbook store. One did open about 20 minutes drive on the freeway south of here but it lasted less than a year even though it was combined with an ice cream shop. Last spring, my medium-sized town actually got its own small scrapbook store but the store has been closed for months now due to personal problems of the owner. (It is still there, but it has remained closed all this time.)
So local scrappers here have to go back to relying again on our local Michaels & Target, reps from companies like Stampin’ Up! and MemoryWorks, and online ordering. Or we have to drive an hour each way to get to a store in the nearest city – and two weeks ago one of the stores in that city (Jacksonville) announced that it was closing its doors.
While attending the previous two CHA shows I’ve also been able to attend one day of the Craft Supershow and do some personal shopping. To me, usually so limited in my options for in-person shopping, all that shopping has been like heaven. I’ve gone home with loaded up suitcases! It’s been such a treat just to have so many products in front of me to choose from. Listeners of Paperclipping Roundtable have heard me mention often that my picks of the week were purchased at the Winter Craft Supershow in Anaheim.
I’m not the only one that has trouble getting my hands on products in person. Seeing products in person is different often – an in-person look can inspire a purchase that seeing a picture might not. Some brands are in wide distribution so I have no problem getting them at places like Michaels (such as K & Company). But other favorites are boutique brands and so a boutique store is the only option.
One of my favorite boutique brands is Technique Tuesday. They had a clearance booth at the CHA Craft Supershow in Anaheim. Other scrapbookers I talked to dismissed the clearance booths as “that’s just old stuff”. But to me, that was my chance to get my hands on stuff I normally have a hard time getting. It was new TO ME. And the low price was a bonus because it meant I could afford to purchase more than I normally would be able to. (And I came home with about half the booth – that mess on the floor next to my scrap table I showed earlier? It’s a lot of Technique Tuesday!)
This is what we lose when we lose the small local stores – the ability to inspire people to continue (or start) scrapping by putting a variety of new product in front of them, and showing them how to use it. I work in the industry, so I’m particularly motivated, and still have a hard time shopping regularly. For regular scrappers without a local store, that has to be even more frustrating.
So…this hour’s giveaway has to be Technique Tuesday, of course!
How to Enter:
All you have to do to be one of the lucky winners is leave a comment on this entry before Midnight U.S. eastern time on Sunday night, May 2nd, telling us how you shop. Make sure you include your email address in the line reserved for it on the comment form (for your own protection, don’t put it in the text of the comment, where it will be visible to the public – just in the line labeled “email” in the form where only Scrapbook Update staff can see it). We will need it to notify you if you are a winner. Winners will be drawn by random drawing from all eligible entries. One entry per person. (Note: If you are reading this post via an RSS subscription, click here and it will take you to the giveaway on the Scrapbook Update website where you can fill out the comment form at the bottom of the article to enter.)
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