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Bella Blvd, Nikki Sivils & Jillibean Soup To Host Blog Crawl

Bella Blvd, Nikki Sivils Scrapbooker and Jillibean Soup have announced that they are going to be hosting a cooperative blog crawl the weekend of March 5th to promote their three companies.

The blog crawl will include both the companies’ main sites as well as their design team members’ sites. In an unusual twist, each company will give away one of the other companies’ products on their blogs. In all, the companies say over 50 handmade items and prizes will be given away. This is a great chance for consumers to win some great scrapbook stuff!

What’s the marketing lesson here for other companies? This is a great chance for these companies to tell more potential customers about their companies as they cross-promote among themselves. They will also attract more attention in the scrapbook community doing this as a group than they would have gotten doing a blog crawl by themselves.

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One Response to Bella Blvd, Nikki Sivils & Jillibean Soup To Host Blog Crawl

  1. JillT March 4, 2010 at 9:28 am #

    I would add that the same goes for the LSS. A new one opened about 45 min from me and desperation :) took me there. I noticed another LSS owner from north of me in attendance at the grand opening. That’s an 1 1/2 hr. trip on a Saturday for the current owner. What must that support have meant to the newbie.

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