KI Memories has been selling some products in a digital format via their website since last summer, including an extensive collection of their Love, Elsie catalog. To promote these products, KI decided to declare that February is Digital Scrapbooking Month at the company. All of the digital products from the 10 collections that KI Memories has digitized are priced at 50% off for the entire month as part of the promotion.
Said the company’s founder and Chief Creative Officer, Kimberly Sabel:
We have been thrilled with the instant popularity of our digital products. While we are always focused on our traditional printed papers and coordinating embellishments, we think that digital scrapbooking is exciting and definitely an important part of the industry. We wanted to do something special to promote digital scrapbooking which is why we have declared February as Digital Scrapbooking Month at KI Memories. All of our digital content is 50% off this month. We hope this will allow more customers to give it a try. It’s also a great way to complement traditional scrapbooking by combining elements of both to create special pages and projects.