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Top Ten Product Trends At CHA Winter 2010: Part 1

At every trade show, trends emerge about what kinds of products manufacturers are introducing. Scrapbook Update has identified the top ten trends in new products that showed up at CHA Winter 2010 in Anaheim, and we’re going to take a closer look at them in a two-part series.

(These trends shouldn’t be confused with design trends, which will be addressed in another article. This article just deals with what types of products are being introduced, not what style they are.)

So, in no particular order…here’s the first five of the top ten product trends from CHA Winter 2010:

1. Banners

This trend is actually a product and a design trend. Banners were everywhere at CHA Winter. They were for sale as products, and handmade ones were used as booth displays to show off new products. But here, we’re only concerned about the products. There were canvas banners, banner board books, banner stickers & paper, and banner stamps:

Clockwise from top left: Canvas Home Basics, Canvas Home Basics, October Afternoon, Maya Road, Webster’s Pages, October Afternoon.

2. Decorative Tape

Tape has been around for awhile in a limited sense – I personally own a huge collection of the Heidi Swapp and Making Memories designs and love using them on pages and cards – but now tape is popping up everywhere. There was even a new exhibitor at CHA Winter called Love My Tapes that sells nothing but tape.

Tape is appealing for several reasons to both buyers and sellers. It can sell at an affordable price point for a large quantity. It also has use to a wide range of crafters, from scrapbookers, to cardmakers and beyond.

Clockwise from top left: Love My Tapes, Pink Paislee, Pink Paislee, 7 Gypsies, Tim Holtz idea-ology, Making Memories.

3. Felt

Felt has been around for awhile as well but it is becoming increasingly commonplace. The retro craze has made it especially popular. It’s being used for a wide range of sticker-type embellishments, as well as by companies like Queen & Co. for ribbon-style borders.

Clockwise from top left: Prima, Making Memories, Dear Lizzy by American Crafts, BasicGrey, Kaisercraft, Queen & Co.

4. Artist Trading Cards

ATC’s have been on the fringe of the paper crafts industry for awhile but lately they’ve been growing in importance as companies like 7 Gypsies have been releasing products aimed squarely at that activity, and stampers and scrapbookers look for more things to do with their supplies.

At the CHA Craft Supershow in Anaheim, one booth was doing brisk business in selling ATC card blanks from specialty papers by Strathmore. At the trade show, companies as diverse as Tim Holtz and Making Memories both introduced ATC supplies. Many stamp designs were being sold that were obviously influenced by the ATC aesthetic, which is infiltrating mainstream scrapbooking.

The bottom example here is of the most importance in illustrating this trend. It is of the Shabby Chic version of the new Tim Holtz idea-ology paper pads. It includes pages that are 12×12 as well as pages that are designed to be cut into smaller sizes. There’s some 6×6, some tiny squares, and then some pages that are a combination of ATC’s and borders. This is a big development in the market, selling a product that is designed assuming that most buyers are interested at least somewhat in ATC’s as well as more traditional scrapbooking and card making.

5. Unmounted Rubber Stamps

The use of acrylic stamps has been exploding in the scrapbooking industry. There are several reasons for the growth of unmounted rubber: Concern about the design limitations of clear stamps, a desire to attract hardcore rubber enthusiasts as customers, or the need to compete with the price of clear stamps.

Clockwise from top left: Eco Green Crafts, Hero Arts, Stampendous, Lizzie Anne Designs, Stamper’s Anonymous, Unity Stamps.

Stay tuned for part two, coming soon!



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11 Responses to Top Ten Product Trends At CHA Winter 2010: Part 1

  1. Nancy Grant February 2, 2010 at 10:01 pm #

    I would of never thought to identify the trends like you have. I guess that’s what makes me such a big fan of Scrapbook Update. You always have valuable information to share.

    I love the banners and stamps. I am trying harder to incorporate the felt embellishments and decorative tape. At the moment I haven’t really made ATC’s but I can see how they can be fun and used on projects especially with the fun ATC accessories.

  2. sue frazier February 3, 2010 at 6:40 am #

    love all the new stuff…especially the tapes and felties!!

  3. Jane Johnson February 3, 2010 at 2:00 pm #

    I want everything. Thank you for sharing. I really like the ribbons. Can’t wait for more. Thank you for doing this.

  4. Cindy Strickland February 4, 2010 at 7:25 am #

    I have been buying tapes from Tinted Mint for a couple of years now and their variety and price seems better than the company you mentioned above. I have no connection or reason for mentioning it other than presenting another option. See them here:
    http://www.thetintedmint.com/Washi_Tapes_s/3.htm

  5. Lynette Miller February 4, 2010 at 9:29 am #

    Thank you for the time you put into letting us know about the newest goodies and latest trends out there for us scrappers. It’s exciting and informative. What you do is appreciated!

  6. Gloria February 10, 2010 at 4:40 pm #

    I feed my tape addiction here – great variety of the Japanese Masking Tape and great price also…really are so pretty!!

    http://www.etsy.com/shop/PrettyTape

  7. Kim T. February 12, 2010 at 9:29 pm #

    love those OA banner stamps :)

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