Archive | January 6, 2010

Margie Romney-Aslett Gets Signature Line With Advantus

Advantus announced yesterday that Margie Romney-Aslett will be creating a signature line for them, to be launched at CHA-Winter 2010 in Anaheim.

Romney-Aslett parted ways with Making Memories in March 2009. She moved on to found The Girl’s Loft kit club with her daughters Megan and Brooke.

The new product line Romney-Aslett is creating for Advantus will be titled “The Girls’ Paperie by Margie”. Advantus is also home to signature product lines by Tim Holtz, Marie Osmond and Heidi Swapp (although Swapp is not currently creating new products).

Advantus is keeping a tight lid on previews of the actual designs but according to Romney-Aslett’s blog she has designed two complete lines for the CHA-Winter 2010 introduction. The official Advantus announcement describes the lines as including paper, stickers and “other scrapbooking products”.

So far the only clue the lines’ content besides the logo is a photo posted by Romney-Aslett on her blog that she says contains a “peek of inspiration for one of my lines”:

From the above and the logo, it looks like the line will definitely be the vintage chic that Romney-Aslett is known for.

Romney-Aslett will be in the Advantus booth (#2234) at CHA-Winter 2010 to show off her new line to buyers and media. About the chance to share her new products, she says, “I am beyond excited about this new opportunity to partner with Advantus to design signature paper and product lines, a dream come true for this paper girl.  At The Girls’ Paperie I hope to deliver product that is of the highest quality, beautiful, trend forward and easy to use.”

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CHA Planning Giveaway!

Since everyone seems to have suddenly kicked into CHA preparation mode…let’s do a CHA-related giveaway!

A while back I discovered at my local Staples a great trade show accessory that I can’t live without now. It’s not the most fashionable thing perhaps, but it makes my life so much easier at events like CHA. It’s a nylon pouch for holding badges and credentials:

Before I found this I was stuck with whatever they handed over the desk at conventions – badges that fell apart, wouldn’t stay facing forward, hung at weird levels, and were often on uncomfortable strings around my neck. Now, my credentials are secure inside one of these nylon holders and I can adjust its comfortable strap to hang at any level.

And as you can see in the picture, on the back side there is a bonus – two small pockets. One is a slip-in pocket, which I use for holding a stash of business cards for quick retrieval. The other pocket has a zipper and is perfect for putting some cash and a hotel key card in so I don’t keep having to dig in my bag to buy a Coke or get into my room. (Since ladies’ wear doesn’t always have pockets).

Yes, I love my badge holder. It is amazing how small comforts like this can make the grueling marathon of a trade show week a tiny bit more comfortable.

So I’m going to pass some of that comfort along to three Scrapbook Update readers! I have three badge holders to give away!

Since everyone is so busy getting ready for CHA, entering is easy:

All you have to do to be one of the lucky winners is leave a comment on this entry before Midnight U.S. eastern time next Friday night, January 8th. (If you are reading this post via an email or RSS subscription, click on the title of the entry and it will take you to the giveaway on the  Scrapbook Update website where you can fill out the comment form to enter.) Make sure you include your email address in the line reserved for it on the comment form (for your own protection, don’t put it in the body of the comment, where it will be visible to the public – just in the line labeled “email” in the form where only I can see it). You will need it to verify your identity if you are a winner. One entry per person.

I’ll either mail the badge holders or deliver them in person at the show – winners’ choice!

Good Luck!

CHA News Briefs

CHA must be coming soon…my inbox is exploding with sneak peeks and my show week calendar is filling up! Here’s the latest in CHA-related news:

Craft & Hobby Association Launches Social Media Effort

CHA has announced that it is launching a full-scale social media campaign to engage and inform both consumers and the industry itself about the crafts industry and the association. You can now find CHA online in the following social media:

“Social media is more than a fad; it’s a fundamental shift in how we communicate with our members and the world,” said Steve Berger, president and CEO, CHA, in the announcement.  “We are confident that the more platforms we provide for our members, crafters, and the industry to share information, network and build relationships, the more relevant feedback we can generate in order to build a stronger craft industry.”

Kizer & Bender Hosting $1.99 Idea Luncheon

The fabulously brilliant Rich Kizer & Georganne Bender are hosting a $1.99 An Idea Luncheon at CHA. You can actually get paid to attend a CHA seminar! Share your idea for a successful in-store event or marketing tool and you earn $1.99!

The $1.99 An Idea Luncheon is on Sunday, January 24th, from 12:30-2pm. Because it includes lunch, it is a specially priced seminar ticket. The cost for CHA members is $25 for pre-registration, and $35 for purchase on-site. Non-members can attend for $50 or $60.

In addition to the $1.99 luncheon, Kizer & Bender are also doing their popular events calendar seminar on Monday, and a Social Media Lab on Tuesday. For all the details, see their website. To register, visit the CHA show site.

New CHA Badge Policy

The Board of Directors for CHA passed a new badge policy late last year that goes into effect for CHA Winter 2010. The policy restricts the number of free show badges available to exhibiting and non-exhibiting supplier members in an attempt to curb badge abuse and cut back the number of non-qualified show attendees. Exhibiting supplier members of CHA will get four free badges for every 100 square feet of exhibit space. Additional badges may be purchased for $50/each. Non-exhibiting supplier members will receive four free badges per company, and additional badges may be purchased for $100/each. Non-members who wish to attend CHA will continue to be charged $150/badge.

CHA Previews

CHA sneak peeks are really starting to roll out…check out the Scrapbook Update sneak peeks page for a sortable table where you can view preview links either by the date they were added to the list, booth number, or alphabetically by company.

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