The Craft & Hobby Association has announced that the CHA 2010 Summer Convention & Trade Show will be returning to Rosemont, IL at the Donald Stephens Convention and Conference Center where it had been held for 30 years until it was moved in 2009. The 2009 show was held in Orlando, Florida at the Orange County Convention Center but the change was controversial to say the least.
CHA will also bring the successful Craft SuperShow event for consumers that it inaugurated this past summer to Rosemont in conjunction with the 2010 summer trade show.
The CHA Summer Trade Show will take place from Tuesday, July 27 through Thursday, July 29th. The CHA Craft SuperShow for consumers will follow on Friday, July 30 and Saturday, July 31.
The experimental move to Orlando was part of an effort to reverse a trend of declining attendance by both exhibitors and buyers at the show. The Orlando show attracted about 5,000 attendees, an increase of about 5% over the 2008 show in Rosemont.
After the show, CHA began a comparison of what attendees thought of the two host locations:
Following the Summer Show, CHA staff started to solicit feedback from exhibitors and the general membership about the experience in Orlando. Based on post-show CHA Summer exhibitor surveys, 50% of respondents preferred Rosemont to Orlando while the other 50% were split among several other venues. CHA hosted several member conference calls in which members commented about a desire to return to Rosemont. Member emails about returning to Rosemont were also sent to CHA staff which drove further discussions on the topic of venue selection for the 2010 Summer Show.
CHA concluded its membership wanted a return to Rosemont. A single-year agreement for 2010, with options for future years, was negotiated with the Donald E. Stephens Convention and Conference Center as a result.
To learn more about the 2010 CHA Summer Convention & Trade Show or the CHA Craft SuperShow, you can contact Anthony Licata, 201.835.1203 or alicata@craftandhobby.org.
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